The average corporation spends roughly $300,000 a year on software as a service (SaaS). Most entrepreneurs realize that in order to stay on the cutting edge of technology, they have to invest in SaaS. If your business specializes in building and selling SaaS, your main focus should be on increasing the number of clients you have. While this may sound like a relatively easy task, it is anything but.
Taking your SaaS startup to the next level will require a lot of time and energy. Finding out about and using growth strategies is crucial when trying to stay on an upward trajectory. Here are some amazing growth strategies you need to use for your SaaS business.
Use Content Marketing to Your Advantage
Before using your software, most business owners will research your business extensively. This is why having a well-designed website in place is so important. Once you have a great looking website up and running, filling it with helpful and engaging content is vital. Most successful SaaS businesses use blogs to both inform their audience and position themselves as a leader in their industry.
Using content marketing to your advantage can help you attract more visitors to your website. Once these visitors arrive on your website, you need to have well-written content to keep them engaged. When developing content for your website, be sure to include calls to action.
This part of your content will provide visitors with information about what they need to do next. You can suggest things like signing up for a newsletter or trying a free trial of your software in the call to action. Successfully growing a business will require the help of content marketing professionals. Hiring seasoned professionals to both develop and publish new content on your website can help you greatly.
Free Trials are a Must
The biggest hurdle SaaS business owners face is educating the public about their product. While you can write blogs and make videos describing what your program does, it will not reach some business owners and consumers. This is why you need to devise a system that offers interested individuals and business owners the opportunity to try out your software for free.
Most successful SaaS companies will provide potential clients with a monthly subscription to their software. If you are thinking of doing this same thing, make sure the free version you provide is the premium option. Providing a premium service for free will show a person exactly what your software has the power to do.
Once this trial is over, you will be surprised at how many people actually want to pay for your product. While your free trial program will need some fine-tuning over time, it is a vital component of a successful SaaS marketing campaign.
Influencer Marketing Can Help You Reach a Wider Audience
Are you trying to reach more people with your SaaS message? If so, you may want to consider using industry influencers to help you out. Using an influencer that has a large audience and a great reputation can be beneficial.
If you are trying to get an influencer to work with you, try offering them free software. Showing the influencer exactly what your product does and how it can benefit them is crucial. Winning over an influencer and getting them to post about your software can help you grow your bottom line substantially.
Get to Work
As you can see, there are a number of ways to grow your SaaS business. Figuring out which marketing method is right for you will require some time and effort.