Cloud-based software company Salesforce may be planning to release an NFT cloud, according to people who know about the matter. The company told employees at a sales kickoff on Wednesday that Salesforce has plans to release an NFT cloud, they said.
Like cryptocurrencies, Non-Fungible Tokens or NFTs as they are fondly called have captured the interest of a large number or group of people. In an older Techbooky Business article, we once described NFTs as a goldmine that doesn’t involve digging gold. NFTs are unique because they are non-fungible. A fungible asset is something with units that can be readily interchanged – like money. With money, you can swap a N100 note for two N50 notes and it will have the same value. Similarly, digital files such as photos and eBooks can be easily and endlessly duplicated. Because of their non-fungible nature, NFTs have captured the attention of many people.
Salesforce’s plans to launch an NFT cloud signals interest and also that the company is seeing an opportunity to include the technology into its enterprise software.
According to an unnamed source per a CNBC report, Salesforce’s co-CEOs Marc Benioff and Bret Taylor spoke about enforcing the NFT strategy at a private online event. This source also said that executives present at the meeting made reference to an NFT-related work that carbonated soft drink company Pepsi has done.
By adopting the NFT technology, Salesforce which is known for offering cloud-based software for sales reps, e-commerce vendors and marketing departments may be planning to offer a service that’ll see artists create and release their content on a marketplace such as OpenSea.
The platform could also take it a notch higher by integrating the two into its ecosystem and making it possible for transactions to be managed. This way, there would be no need to use a marketplace such as OpenSea. Salesforce could own and manage its own NFT marketplace.
More and more companies have begun to look at the endless possibilities that NFTs present. NFTs, like cryptocurrencies, are meandering their way and strengthening their position in today’s financial world.
Salesforce shares rose 1.5% in extended trading on Wednesday to $225.40. The stock was down 13% for the year as of the close.
In the future, more companies, brands, even individuals are expected to hop on to NFTs as a way to unlock their full potential and continue to stay relevant.
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Ibhadojemu Lucky Emmanuel is a graduate of Education and Economics from the University of Benin. He has a passion for tech and business and has been writing professionally for over a period of five years. He's written across various topics and segments and knew tech-business was it when he first stumbled on it. He has a great passion for music and arts, and wants to visit as many countries as he can someday.
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