Are you still battling to get your hands on real advice when it comes to 2020 WordPress trends? That struggle is over. In this post, we’ll go over the most critical WP trends that 2020 will bring us. If you want your site to carry on bringing in that Naira, you must consider incorporating some, if not all, of the trends below.
Before We Get Started
The first and foremost trend every webmaster must pay attention to is cybersecurity. Did you know that it takes an average of 50 days to recover from a malware attack?
Not sure if your website is safe? Read our post, “Ways to Protect Your Website from Malware,” and see if you’re doing everything correctly.
According to Statista, the AI market grew by 154% between 2018 and 2019. Whether you’re for or against using AI, it’s clear that it’s here to stay.
Did you know that this is the year to start taking full advantage of AI for your site? The chances are that you are already, and you don’t know it. Many anti-spam programs use AI to weed out spammy comments. AI might even be defending your site against DDoS attacks.
Now it’s time for AI to take a more active role. On-site, it can take the place of a person in instant chat, help you track the actions of clients, and provide recommendations for clients as to what products are most suited to them.
One way to use this technology to give you an edge is to build a personal shopping app on the site. It doesn’t have to be immensely complicated. It would ask questions to narrow down product choices.
It might, for example, ask questions such as:
- “Is this for a man, woman, boy, or girl?”
- “Are you looking for a particular size or color?”
When the person answers, it could ask a second question to further zone in on what the client wants.
Does that seem like too much work for your company? Then at least consider using a CRM system with AI incorporated to get a useful set of statistics.
Multipurpose themes are extremely popular because they can be used across any kind of site. Say that you have a book-selling business and also a boat-selling business. As both companies belong to you, you’ll want the websites for both to tie into your corporate image.
That’s a lot easier if you use multipurpose themes rather than custom themes. It’ll also save you a fair amount of money. These themes do allow several customizations and are fully functional, with your choice of plugins.
Augmented and Virtual Reality
Augmented and virtual reality is going to be big news this year. Ikea, for example, released an app that allows users to see what the furniture they’re buying will look like in their homes. This app uses augmented reality.
As a site owner, you can use 360° videos or create other VR content. WordPress now provides full support for VR.
Website Builders are Back
Over the years, there’s been a move away from using website builders. If you’ve got a very customized product and need a flawless site, we recommend going to a web developer.
COVID-19 has changed things somewhat, though – it’s not quite so easy to go out and see a web developer.
Fortunately, for those with simpler needs, the Website Builders Tool makes it a lot more straightforward. It provides real-time changes that allow you to see the impact of any alterations as you go along.
Progressive Web Apps
Progressive Web Apps are something that’ll be big this year. To users, they operate in much the same way an app would. The difference here is that users don’t need to download anything.
The benefits for the users include:
- Better security
- Speedier load times
- An improved user experience.
Voice Search Optimization
If you haven’t already started optimizing your site for voice search, why are you waiting? By 2025, over 140 million Nigerians will have smartphones. Can you afford not to start preparing for that now?
Considering how simple it is, the answer is a big, “No.” Start by adding a frequently asked question page. Use phrases that your target audience would when asking those questions. Stick to natural language.
Chatbots have been around for many years. In the beginning, it was costly for businesses to produce them. With earlier models, the results were somewhat hit and miss. Now, though, they’ve become a lot more cost-effective and accurate.
They provide clients instant answers to simple questions. This, in turn, frees up your admin department to focus on more important work. It also means that the client won’t need to go elsewhere to find answers to her questions.
That’s a wrap up of the top WP trends for 2020. Got anything you’d like to add? What changes have you made to your site this year? Let us know.