A good website design is essential for the success of any business. First impressions matter! A beautiful design creates a positive impact among users who visit your website for the first time.
It will help you stand out from the rest of your competitors and help immensely in SEO optimization strategy. An elegant website will help you build trust with your customers. Nobody likes poorly designed ones.
It will also show consistency. The fonts, styles, layouts should be the same across the entire website.
The dawn of the new year is upon us, and with it, I am sharing the top website design trends to watch out for in 2022. It will give you great ideas if you plan to build a website or update the existing one.
- Micro Animations
Subtle movements bring a website to life. It gives users a unique experience. Micro animations and designs are excellent tools for emphasizing essential areas of a web page and directing users’ attention subsequently.
Micro animations are not new, but this trend will see an emergence in 2022.
- Illustrated Web Design
Web pages are increasingly replacing photography with illustrations. It has become a popular design trend.
Images have smaller file sizes and load faster compared to photography.
It’s an excellent way to speed up web pages as Google encourages quick load times through its Core Web Vitals page experience measurements.
Illustrations will help you portray concepts that might be difficult to convey through a photo. It’s a great way to show your idea if you don’t have specific product images.
- Dark Mode and Low Light UX Web Design
Companies have started offering dark mode versions of their website in recent times. This trend will continue to pick pace in 2022.
You can use dark mode, night shift, and other low light user interface options to create a low contrast website. It lets your users access your website if they are in a low-light environment.
- Monochromatic Web Design
You can create clean and straightforward appearances with this website design. This design can draw the user’s attention through the colours in its elements.
It is highly effective if your company wants to generate interaction with a call to action.
- Storytelling and Interactive Web Design
Customers spend more time on websites that utilize responsive and interactive features.
Interactive website elements have become increasingly popular these days. The user experience animation trend will continue to see a surge in 2022.
Although, the UX design of this trend will be expensive and time-consuming to implement. But, in the future, automated development processes will cut costs.
- Clean, Neomorphism Design Trends
Neomorphism delivers a clean, subtle visual look, which remains consistent throughout the website design.
It’s a monochromatic style that depends on shadows and sparse color changes. This design allows a user to focus on key content and diminishes any threat of visual clutter.
This style is visually appealing. But, it can produce issues in user experience if not handled properly.
Many UX professions avoid using this style since it lacks contrast in elements such as buttons.
Although, if you handle it correctly, Neomorphism web design can deliver a beautiful look, which feels fresh and clean. This web design style will be growing in popularity in 2022.
- Embedded Videos for Engaging Homepages
I recommend using videos on your homepage if you plan to create a new website or update an existing one in 2022. It’s one of the best website design trends for 2022.
You can use these videos to grab the attention of your customers and help them understand your brand.
- Gradient Color Schemes
You must have noticed the new gradient logo when Instagram rebranded in 2016. It was a unique concept during that time.
Gradients have become popular among designers when they look for inspiration for their website design.
You can use ColorSpace to generate gradients and color palettes. It makes it easy to create your unique design.
I feel more gradients will get incorporated into website designs next year. It will be a part of 2022’s website design trends.
- Scroll-Triggered Animations
Scroll animations have become an emerging UX design trend over the recent years.
This web design shows visual design talent and front-end development skills. Also, it boosts user time spent on the page and its engagement.
Be careful with the animations though, as it shouldn’t confuse your customers or negatively impact your goal.
If done right, scroll animations can be an effective way to convert users.
- Dynamic Landing Pages and Responsive Web Design
Excellent websites are the ones that use dynamic, responsive landing pages.
It’s challenging to keep users engaged on a simple, static landing page. Hence, adding animation and interactive features will keep them engaged on your website for a longer duration. Check out our website design plans if you need assistance with dynamic landing pages or making your web design more responsive. This design trend will make soulless landing pages more dynamic. So, I feel it will be a trend in 2022. Contact us if you are looking for world-class Magento development services.
- Modern Split Screens
Split-screen designs are continually trending and evolving. They provide more interactivity and encourage engagement.
This design aesthetic has plenty of interactive components like video-Esque and three-dimensional elements.
Split screens can provide different interaction choices for customers. You can also use it to strike a visual balance between image elements and text.
- Experimental Typefaces
Unique typefaces can push a design to the next level. More and more projects are using a visual pattern with a focus on typography. Hence, experimental typefaces have become a must-have design tool.
The essential characteristic of this design is that they are unique. You can even create a custom one. The shapes and lines, three-dimensional fonts, animation or color, all of this could feel different here.
Experimental typefaces are ideal for large homepage and hero headlines. They won’t work well for body text or smaller copy blocks.
Tell me, how often do you make small changes in your website design to keep it fresh? I recommend making these changes from time to time to stay updated regarding the latest trends in design. Make it a part of your routine. If you need assistance with eCommerce website design services, then get in touch with us. Visit our website and contact us today!