Facebook is done with the blue brand. Well as you know they own Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (the yet to flag off cryptocurrency). To reflect this better, they have decided to change their logo to reflect just this. The new brand logo now takes the colours of the main services namely Facebook app, WhatsApp and Instagram. This means that the Facebook app will retain the blue logo just as the other brands retain theirs, only the Facebook corporate logo changes. Expect to see these changes when you visit Facebook’s business website and some other services.
Over the coming weeks, we will start using the new brand within our products and marketing materials, and will be updating the Facebook for Business website.
Facebook’s Chief Marketing Officer Antonio Lucio added that This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.
The idea behind the change is simple, all these services are in the Facebook family and share the same infrastructure with the same teams working on each of the products and services. So it makes sense to put out a brand that reflects these services in a way that won’t be confusing to the public.
Facebook’s iconic logo was designed by Mike Buzzard of the Cuban Council. In an interview where he was asked how he felt knowing he played a huge part in the design of a logo that is seen by billions of people across the world on a daily basis, he replied, When you put it like that, it’s a bit intimidating. I think it’s really a matter of perspective — the outside perspective is that we orchestrated “one of the world’s most iconic logos”, but to us at the time we were just working with another start-up who was lean on cash and needed a good, lasting design to get them afoot. I think I am desensitized to seeing the mark, the icon, the variations of the logo nearly everywhere I turn — but when I stop to think about it, I’d say at the least it’s extremely rewarding.
Facebook has over 2.3 billion daily users and over one billion of them used the mobile app. They add 500,000 users daily which translates to 6 new profiles every second. Facebook has over 33,600 employees. Instagram and WhatsApp have over 1 billion and 1.5 billion users respectively.