Honor Partners With Other Tech Companies To Launch Its Phone As A Standalone Brand

Honor announced that they had issued a partnership with the world’s biggest chip suppliers, including Qualcomm and Intel. Due to the nature of the breakup they had with Huawei, they might likely not get an opportunity to conduct business in America because of Huawei’s sanctions.

During the 2020 pandemic, Huawei was sanctioned to cut off its subsidiary smartphone manufacturer, Honor. Since the Chinese mobile phone manufacturer left its parent company, they just happened to have moved on with their business as a sole brand.

However, Huawei did the Chinese mobile phone manufacturer a solid favour by connecting them to several other sub-brands and dealers, recreating Honor’s opportunities to source for components despite the sanctions.

Since Honor split with its initial parent company, it recently launched its first smartphone dubbed View40 — Honor Chief Executive George Zhao noted that as a brand, they had issued their deals with tech companies including SK Hynix, Sony, AMD, Microsoft, MediaTek Samsung, and Micron Technology.

The V40’s main feature is the 6.72-inch OLED display with a 120Hz refresh rate and 800 nits of maximum brightness. It runs on a MediaTek Dimensity 1000+ processor and offers 8GB of RAM, up to 256GB of storage, and a 4,000 mAh battery. The “Mahong-card” rear camera array offers a 50-megapixel main camera, 8-megapixel ultra-wide-angle and 2-megapixel macro camera, along with a laser module to improve focus. The 16-megapixel front camera is lodged in a pill-shaped cutout.

Zhao said “The last five months have been an extremely difficult but meaningful time for Honor. We feel the weight of expectation from industry partners and consumers.”

Among the tech companies Honor partnered with, one of the suppliers said that the Chinese mobile phone manufacturer has successfully become an independent entity leaving Huawei’s shadows behind, enabling tech companies chip suppliers to give them access to tech components.

Although SK Hynix and Samsung declined to comment about partnering with Honor while Qualcomm, Intel, Microsoft, AMD, Micron Technology, etc., did not directly comment on their involvement with the Chinese tech company.

Honor’s latest business development is set to uplift its brand’s status further to venture into a bigger market within its domestic marketplace, which will certainly expand further as a global standard. In contrast to when Honor served as Huawei’s subsidiary, they only had access to operate on a budget end of their mobile phone productivity.

Honor noted that they had rebranded Huawei’s business strategy they dubbed ‘8+1+N’. They also hinted they would venture into the internet of things industry to accomplish broadened business development.

According to experts, Honor wants to prove to the world that they are free from Huawei’s interference, and their existence as a rebranded entity gives them the edge to prove to their customers that they have developed a better gadget experience that matches “the same quality Huawei was aiming for.”

During the third quarter of 2020, Honor deployed over 13.3 million mobile devices globally, equivalent to Huawei’s usual product shipment. They also relocated their headquarters to Shenzhen’s southern city, whereby over 8,000 of their staff members vacated Huawei’s office — they involved 50% of their staff in Research and Development sourcing for the breakthrough with advanced technology.

Huawei founder Ren Zhengfei shared a letter he posted on the “Huawei’s employee messageboard,” instructing his employees to channel the Research and Development exercise to match the terms of the American government sanctions.

The U.S government believes that the Chinese tech company threatens their national security, thereby placing restrictions that crashed Huawei’s smartphone business — the allegations Huawei keeps denying, which led to Honor’s freedom.