Do you know? Instagram has nearly 1 billion active users worldwide. And more than 500 million daily users interact with visual content. This is what exactly online businesses are looking for. So, to grab the attention of customers, Instagram created a platform for Business profiles.
Once you create a business profile, you can curate your feed, manage your customers, engage with the audience and more often monitor your stats. That’s where Instagram Business Profiles come in.
Unlike a personal profile, Instagram Business Profiles provide a series of tools in order to connect with the target audience. So, what makes Instagram business profiles differ from Personal profiles?
Difference between Personal & Business Profiles
Like personal profiles, Instagram business profiles are absolutely free. But the difference can be seen in features. Instagram business profiles provide more content management tools including insights.
Only the business owners will have access to tools. These tools help them in various ways like.
- Promoting the content
- Monitoring the statistics and insights
- Turning the posts into shoppable catalogs
- Interacting with the audience
Insights are one of the tools from business profiles. It creates content demographics that help you to understand your audience’s interests. Instagram insights come with three options like Activity, Content, and Audience.
Let us know how the extracted data can help you grow your business from Instagram.
Features of Instagram Business Profiles:
You might ask why we need these many features when social media strategies are already taking enough time. But, if you’ve already covered the basics of creating a great account, then Instagram’s business tools will get you better results in less time.
The secret behind is the “Insights” tab. It shows overall data of your content at your fingertips. More often, it predicts your further growth and can track progress charts. Here are the three major features you should take advantage of.
1 Easy to track the audience engagement in real time
Under the audience tab, you can find the overall picture of your audience. It includes followers, location, age, and gender. You can also check when your followers are coming online and how much they spend.
How to view your audience insights:
- Go to your Business Profile.
- Select the menu in the top right.
- Tap on ”Insights” and then select “Audience”.
- Scroll to the “Followers” section at the bottom of the screen.
2 Easy to identify and create outstanding content
For micro-influencers, it is very difficult to understand what content really matters. Thanks to Business Profile, as it allows you to sort your posts in decreasing order of the metric. Not only posts, it also sorts stories and promotions.
How to view your content insights:
- Go to your business profile
- Select the menu in the top right
- Tap ”Insights” and then select “Content”
3 Promote your posts for greater reach using Instagram ads
If you want to reach new customers, you can promote your posts using Instagram ads. It is quite similar to boosting a post on Facebook. You can get the best results when you promote good content.
How to promote a post on Instagram:
- Go to your Business Profile
- Tap Promotions and click Create Promotions
- Choose a post you’d like to promote
- Add a button with a call to action and fill the description
- Tap Create Promotion.
Now, it’s time to move from personal profile to business Instagram profile. To get started, follow the steps below:
- Go to “Settings” > “Switch to Business Profile”
- Select the Facebook Page linked with your profile
- Add your business information
- And click on “Continue”.
John Perry is a professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. He likes to enhance his knowledge and passion when it comes to blogging, and appreciates technology. Read More itsmyownway.com