Facebook’s Daily Video Views Skyrocket to 8 Billion, Doubling Since April

If you’ve scrolled through your Facebook News Feed recently, you might have noticed an increasing prevalence of videos. The social media giant has seen its daily video views double from a staggering 4 billion in April to an astonishing 8 billion today [source](https://www.techbooky.com/post-title/over-4-billion-videos-are-now-viewed-by-users-on-facebook-daily/). This colossal figure is estimated to be contributed by 500 million out of Facebook’s total 1.55 billion users.

Snapchat, which is hugely popular among the younger demographic, reported that it also hit the 4 billion views per day mark in September this year. It’s interesting to note that Facebook counts a video as viewed after just 3 seconds, in sharp contrast to YouTube’s 30-second mark. However, this hasn’t deterred advertisers from investing heavily in the platform, which continues to post strong revenues [source](https://www.techbooky.com/post-title/some-facebook-news-big-revenue-over-1-55-billion-users-now-worth-306b60-9tr-naira/).

Just to put this statistic into perspective, Facebook now generates the equivalent of 760 years worth of video content every single day. Considering there are 8760 hours in a year, the sheer volume of videos generated on Facebook is mind-boggling. This development presents Facebook with an exciting opportunity to carve out a piece of the substantial revenue generated from television advertising.

Facebook is also reportedly considering implementing a YouTube-style revenue-sharing model with content creators. This initiative is aimed at encouraging more individuals to create content for Facebook, even as its rival, YouTube, delves deeper into offering ad-free paid subscription services [source](https://www.techbooky.com/post-title/youtube-announces-its-paid-services-youtube-red-and-music/). YouTube has also recently started collaborating with content creators to produce original content, positioning it to compete with Netflix, Amazon, and Apple TV.

This surge in popularity of video content on Facebook sets it up as a direct competitor to YouTube. For more on this development, check out our detailed analysis [here](https://www.techbooky.com/post-title/facebook-video-service-is-growing-at-alarming-rates-but-is-it-really-dominating-the-video-war/).

Coincidentally, Facebook’s user base makes up a significant component of the entire internet population. Therefore, the surge in video consumption is a golden opportunity that Facebook appears to be capitalizing upon quite efficiently. It’s interesting to highlight that the 8 billion daily video views originate from just a third of its users. This observation dispels any doubts about Facebook’s stance in the video content market. One special feature that has contributed to this success is Facebook’s innovative “Save” function, which allows users to save videos and articles to view or read at a later time.