• Nigerian/African Tech
  • Start Up
  • Internet
    • App
    • Mobile
    • Software
  • Gadgets
  • Money
  • Video
Tech News, Magazine & Review WordPress Theme 2017
  • Home
  • Africa
  • Business
  • Video
  • Metaverse
  • AI
  • Gadgets
  • Earnings
  • Tips
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • Home
  • Africa
  • Business
  • Video
  • Metaverse
  • AI
  • Gadgets
  • Earnings
  • Tips
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Reviews

YouTube Records Over 1.5 Billion Views On Shorts Monthly

Olagoke Ajibola by Olagoke Ajibola
June 16, 2022
Share on FacebookShare on Twitter

1.5 billion people visit YouTube Shorts each month.

A lot of people have turned to watch short-form videos on YouTube, thanks to creators who go out of their way to create content for their fans. This success can also be attributed to YouTube for almost two years now, have continued to encourage and support creators through lucrative cash bonuses and expanded TikTok-like features.

Also On TechBooky

99% Of Netflix Subscribers Haven’t tried Its Games Yet

Nearly Half Of Kenya’s Mdundo Music Streaming Service Users Are Nigerians

Spotify’s Premium Subscribers Increase To 188 Million In Q2

Netflix Rolls Out External Sign-Up Page For iOS Users

South Africa’s Cassava Technologies Raises $50m From C5 Capital

According to reports, about 1.5 billion users are recorded to have logged into their accounts monthly to watch YouTube Shorts. That’s compared to around 2 billion logged-in users who visit the platform monthly as of April, says TechCrunch.

Launched in the year 2020, YouTube Shorts is the platform’s answer to TikTok’s ascent. Since its introduction, YouTube Shorts have continued to gather an army of fans that continue to skyrocket in numbers. The platform has a recommendation feature as well as additional TikTok-like features mimicking sampling. According to Google, Shorts racked up about 30 billion views a day in April. A press release from YouTube says that “This expansion has launched a new trend on the platform: ‘the rise of the multiformat creator.’” 

But the fact that YouTube creators have started making more short-form videos isn’t a mere coincidence, actually, YouTube wants them to and has been offering more rewards and incentives to get creators focused on its platform and not others. Last year, a $100 million Shorts fund that paid creators as much as $10,000 per month was launched provided they make popular videos. However, payment amounts varied as engagement and where viewers are located were factors that were put into consideration. The fund isn’t meant to be a long-term way for creators to monetize shorts.

YouTube Shorts Has More Than 1.5 Billion Monthly Video Viewers, Google Claims

Before YouTube Shorts was a thing, creators usually got a cut of ad revenue which played before or during the longer YouTube videos. Rather than running ads in front of every short clip, YouTube has had to figure out other ways to help creators monetize their short-form videos. As Shorts continue to grow more fans and gathered more views on YouTube, the company will need to make up for the reduced ad revenue. According to Alphabet’s Chief Financial Officer, Ruth Porat in the month of April, who said that “We are experiencing a slight headwind to revenue growth as Shorts viewership grows as a percentage of total YouTube time. We are testing monetization on shorts, and early advertiser feedback and results are encouraging.”

In a blog post from February, YouTube hinted that it was exploring additional ways for creators to get rewarded, this includes branded content and the ability to shop from a Shorts video. In May, ads on Shorts started rolling out globally, though ad revenue is not shared with creators at the time, says  TechCrunch.

Comparing YouTube to other platforms like TikTok, with its ad revenue-sharing program, it concluded that YouTube is typically considered a place where creators can make more money from their content. The idea of knowing more than 1.5 billion logged-in Shorts viewers offers advertisers an opportunity to deliver more targeted ads, especially now that the craze on YouTube Shorts is spreading like a wildfire. In a May blog post, YouTube considers rolling out ads worldwide was an “exciting milestone for advertisers.”

Related Posts:

  • YouTube Shorts, A TikTok-Like Snappy Video Platforms Rolls Out Globally
    YouTube Shorts, A TikTok-Like Snappy Video Platforms Rolls…
  • YouTube To Launch Shorts; A TikTok-Like Feature To Take On The Competition
    YouTube To Launch Shorts; A TikTok-Like Feature To Take On…
  • Snapchat Now Allows You Share YouTube Videos As A Sticker On Snap
    Snapchat Now Allows You Share YouTube Videos As A Sticker On…
  • YouTube’s New Corrections Feature Lets Creators Fix Record Error
    YouTube’s New Corrections Feature Lets Creators Fix Record…
  • TikTok Reportedly Overtakes YouTube In US Average Watch Time
    TikTok Reportedly Overtakes YouTube In US Average Watch Time
  • YouTube Search Results Will Show Video Chapters Before Opening The Video.
    YouTube Search Results Will Show Video Chapters Before…
  • YouTube Partners With Shopify To Launch New Shopping Features
    YouTube Partners With Shopify To Launch New Shopping…
  • YouTube Now Lets Android Users Skip Video By Chapters With A Two-Finger Double-Tap
    YouTube Now Lets Android Users Skip Video By Chapters With A…
Tags: AdandroidappCreatorgoogleinternetiosnew featureplatformshortssmartphonesoftwarestreamingusersVideovideoswebsiteyoutube
Olagoke Ajibola

Olagoke Ajibola

Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.

BROWSE BY CATEGORIES

Receive top tech news directly in your inbox

Loading

Recent

Android 13 Arrives For Pixel Devices With Significant Upgrades

Android 13 Arrives For Pixel Devices With Significant Upgrades

August 16, 2022
Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

August 15, 2022
Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

August 15, 2022
What Are The Subculture Aesthetics For Home Decor

What Are The Subculture Aesthetics For Home Decor

August 12, 2022
Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

August 11, 2022
Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

August 11, 2022
Samsung Galaxy Watch 5 Debuts With A Bigger Battery And More

Samsung Galaxy Watch 5 Debuts With A Bigger Battery And More

August 11, 2022
Selecting The Right Software For Your Business: A Buyer’s Guide

Selecting The Right Software For Your Business: A Buyer’s Guide

August 11, 2022
New Security Capabilities For At-Risk Apple Users

New Security Capabilities For At-Risk Apple Users

August 11, 2022
Samsung Announces Galaxy Z Fold 4 With Software Improvement

Samsung Announces Galaxy Z Fold 4 With Software Improvement

August 10, 2022

Browse Archives

August 2022
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
293031 
« Jul    

Receive top tech news directly in your inbox

Loading

About Us

TechBooky

TechBooky is a social Tech blog with a special focus on the budding African Technology sector. TechBooky is currently based in Abuja, Nigeria.

Subscribe to TechBooky

Enter your email address to subscribe to TechBooky and receive notifications of new posts by email.

Join 17,866 other subscribers.

Popular Tags

AI (231) amazon (92) android (276) app (582) Apple (451) artificial intelligence (245) business (300) china (112) cloud (130) cryptocurrency (145) ecommerce (107) enterprise (230) facebook (464) gadget (413) gaming (157) google (536) government (373) guest post (108) instagram (133) internet (336) ios (236) iphone (198) microsoft (255) mobile (267) new feature (268) nigeria (271) privacy (128) research (132) samsung (137) security (362) smartphone (223) social media (645) software (395) startup (249) streaming (135) telecom (155) tips (321) transport (101) twitter (199) united states (180) users (113) videos (111) website (143) whatsapp (127) youtube (103)

Quick Links

  • Home
  • Africa
  • Business
  • Video
  • Metaverse
  • AI
  • Gadgets
  • Earnings
  • Tips

Popular Post

  • Trending
  • Comments
  • Latest
Download Free Editable Resume Templates – Word / Docx – 2022

Download Free Editable Resume Templates – Word / Docx – 2022

July 25, 2022
The Best Free PC Games

The Best Free PC Games

July 29, 2022
Top 2 Methods To Convert CSV To vCard/VCF In 2022

Top 2 Methods To Convert CSV To vCard/VCF In 2022

February 2, 2022
Google Maps Revealed New Feature That Lets Users Share A Quick Location Update and More

Google Maps Revealed New Feature That Lets Users Share A Quick Location Update and More

March 12, 2021
How To Import PST To Office 365 Using Azure AzCopy

How To Import PST To Office 365 Using Azure AzCopy

December 2, 2021
iPhone SE 2nd Gen 2022: Everything You Need To Know Before Buying + 6 Key Differences

iPhone SE 2nd Gen 2022: Everything You Need To Know Before Buying + 6 Key Differences

July 27, 2022
Today’s Google Doodle Honours 44 Years Of Hip Hop

Today’s Google Doodle Honours 44 Years Of Hip Hop

1
Android 13 Arrives For Pixel Devices With Significant Upgrades

Android 13 Arrives For Pixel Devices With Significant Upgrades

August 16, 2022
Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

August 15, 2022
Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

August 15, 2022
What Are The Subculture Aesthetics For Home Decor

What Are The Subculture Aesthetics For Home Decor

August 12, 2022
Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

August 11, 2022
Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

August 11, 2022

Recent News

Android 13 Arrives For Pixel Devices With Significant Upgrades

Android 13 Arrives For Pixel Devices With Significant Upgrades

August 16, 2022
Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

Meta Invests In Singaporean Startup, Take App, A Platform That Helps Merchants Sell Through WhatsApp

August 15, 2022
Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

Nigerian Bookkeeping And Merchant Digital Platform, Pastel Raises $5.5M In Seed Round

August 15, 2022
What Are The Subculture Aesthetics For Home Decor

What Are The Subculture Aesthetics For Home Decor

August 12, 2022
Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

Biggest Announcements : Samsung Galaxy Unpacked 2022 Event

August 11, 2022
Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

Samsung’s Galaxy Buds 2 Pro Launched With Hi-Fi Audio & More

August 11, 2022
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact us
  • Privacy Policy
  • Disclaimer
  • Login

© 2021 Design By Tech Booky Elite

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • Home
  • Africa
  • Business
  • Video
  • Metaverse
  • AI
  • Gadgets
  • Earnings
  • Tips

© 2021 Design By Tech Booky Elite