• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Commerce

TikTok And Shopify To Launch Feature For Purchases In The TikTok App

Paul Balo by Paul Balo
August 25, 2021
in Commerce, Social Media
Share on FacebookShare on Twitter

The E-commerce space is about to get rustled as TikTok partners with Shopify on a feature that would allow individuals to buy directly from TikTok. According to TikTok and Shopify, the deal aims to provide a channel for Shopify merchants to reach new audiences and drive sales on TikTok.

When launched, Shopify merchants will be allowed to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, the key functions from the TikTok For Business Ads Manager will be granted to the merchants.

TikTok’s business ad tools allow merchants to create native, shareable content that turns their products into In-Feed video ads that will resonate with the TikTok community. Merchants will be able to target their audiences across gender, age, user behavior, and video category, and then track the campaign’s performance over time. The campaigns’ costs will vary, based on the merchant’s business objectives and how much they want to spend.

To get started, merchants who want to advertise on TikTok will first install the TikTok channel app, then create and connect their TikTok For Business account and install the one-click pixel. They can then deploy In-Feed shoppable video ads by selecting the product they want to feature using ad templates specifically designed for commerce. The features work for merchants of any size, Shopify said.

TikTok is one of the world’s fastest-growing entertainment platforms, and, in recent times, has been recognized as a force to reckon with. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally,” Blake Chandlee, Vice President, Global Business Solutions at TikTok, in a statement.

Talking about the new partnership, Satish Kanwar, Vice President of Product at Shopify,  said that the TikTok channel meant that Shopify merchants, even those without a strong TikTok following of their own yet, could now connect new audiences using content that felt authentic and genuine to the TikTok experience.

To get the ball rolling, merchants are being offered a $300 ad credit to get started with their first TikTok campaign.

TikTok and Shopify’s partnership won’t be limited to the new TikTok channel app, however. TikTok says it plans to start testing new in-app features that will make it easier for users to discover Shopify merchants and their products by expanding their reach through video and on their account profiles; features which will also let users browse merchant’s products and shop directly through the TikTok app.

The new TikTok channel for Shopify merchants is currently available in the United States and will be available in other markets next year. As competition continues to increase in the e-commerce sector, TikTok’s new partnership with Shopify could give TikTok an edge over other platforms providing social commerce, such as the renowned tech giant, Facebook.

Related Posts:

  • TikTok To Launch Live Shopping In The US
    TikTok To Launch Live Shopping In The US
  • Russia,,Kazan,May,30,,2019:,Tik,Tok,Application,Icon,On
    4-Best Tips To Launch Your Own TikTok Channel For Your Brand
  • shopify1
    YouTube Partners With Shopify To Launch New Shopping…
  • Shopify's Quarterly Results Fall Below Expectation,…
  • Horizontal-videos-on-TikTok-are-now-a-reality-Tests-have
    TikTok Is Testing A New Horizontal Full-Screen Mode
  • tiktok-20190415
    Group Chat is Coming To TikTok's Platform
  • shopifyplus
    5 Reasons to Use Shopify Plus for Your E-Commerce Business
  • TikTok Quest to Tackle Content Moderation Challenges in Kenya.
    Breaking: TikTok to Resume Services for 170 Million…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: adsecommerceShopifytiktok
Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Receive top tech news directly in your inbox

subscription from
Loading

Freshly Squeezed

  • Google Messages Adds Snooze and Delete Features June 19, 2025
  • Nigeria Signs Satellite Communication Deal with Chinese Company June 19, 2025
  • Exploring Microsoft’s Complex Partnership With OpenAI June 19, 2025
  • Meta Adds WhatsApp Channel Promotion and Monetisation Features June 19, 2025
  • ZTE Unveils Full-Stack AI for Edge-to-Cloud Connectivity June 19, 2025
  • Huawei and GSMA Unveil AI-Enhanced “New Calling” at MWC Shanghai June 19, 2025

Browse Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    

Quick Links

  • About TechBooky
  • Advertise Here
  • Contact us
  • Submit Article
  • Privacy Policy
  • Login

© 2021 Design By Tech Booky Elite

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • Artificial Intelligence
  • Gadgets
  • Metaverse
  • Tips
  • About TechBooky
  • Advertise Here
  • Submit Article
  • Contact us

© 2021 Design By Tech Booky Elite

Discover more from TechBooky

Subscribe now to keep reading and get access to the full archive.

Continue reading

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok