Mobile gaming has taken over the gaming industry by storm. Currently, mobile gaming holds the major share of the revenue in the gaming industry. In the highly competitive world of mobile, building a loyal audience is crucial for developers to make their games a success. With a loyal audience, developers can ensure that their game is played regularly by players. They create a community around the game and do word-of-mouth advertising for free.
Building a loyal audience is what every developer wants, but not every developer is able to achieve it. Therefore, in this article, we will discuss some useful tips that will help you build a loyal audience for your mobile game.
Create a High-Quality, Unique, and Engaging Game
First things first, you should create an engaging and unique game to build a loyal audience. In fact, one of the most important factors in building a loyal audience for your mobile game is creating a game that is engaging and unique to the audience. There are already thousands of games available on various app stores, to be able to stand out from the crowd and attract an audience, your game must be unique with engaging graphics, innovative gameplay, and a novel storyline.
Although some people still prefer to play timeless classics like Spider Solitaire, most people nowadays want a game that has a unique storyline with engaging gameplay that will keep them interested and invested in the game. If you can develop a game with a well-crafted story, high-quality graphics, unique design elements, and innovative gameplay that can keep players engaged for hours, there is no doubt that players will keep coming back for more.
Provide Regular Updates and New Content
After creating a unique and engaging game that can keep players occupied, focus on providing regular updates and adding new content to the game. The thing about regular updates and adding new content, such as levels, characters, and items, is that they can keep players engaged and excited about the game. In addition, these also keep the game fresh and interesting, so players keep coming back for more.
While adding new content to the game, it is important to listen to feedback from players and incorporate their suggestions into the game. This will let the players know that you care about their wishes and are committed to improving the game and adding new features to it.
Encourage Social Sharing and Community Building
Another important aspect of building a loyal audience is encouraging social sharing and community building. Social sharing and community building are the main tools to create a buzz around your game and attract new players to try it. You can encourage players to share their high scores, achievements, and upgrades on social media platforms. In addition, you can allow players to compete against each other and share their progress on social media platforms
Moreover, you can also provide incentives to players for inviting their friends and sharing on social media platforms. And don’t forget to create social media pages and communities for your game on various platforms to promote the game and directly interact with players. All of this creates a sense of camaraderie among players and helps build a loyal fan base.
Offer Rewards and Incentives
Offering rewards and incentives is a strategy that every game developer out there uses to build a loyal audience for their mobile game. Whether your game is a simple one like Solitaire or a complex one like Clash Royale, rewards and incentives play a major role in motivating players and keeping them engaged with the game.
Rewards can be in the form of in-game currency, items, lucky crates, and exclusive content. Whereas, incentives can be in the form of daily login bonuses, leaderboard prizes, and achievement rewards. Both these rewards and incentives can be major factors that can keep players coming back to the game.
Advertising and Promotion
While setting the rewards and incentives, make sure that they are achievable but challenging, relevant to the gameplay, and have good value to ensure that players keep playing the game every day.
Along with everything else, don’t forget to try the traditional methods of advertising and promotion, as these are essential for attracting new players and building a community. There are various ways through which you can promote your game, including paid advertising, influencer marketing, and app store optimization.