Amazon Is Reportedly In Talks To Buy Decart For About $7 Billion

Amazon is reportedly in talks to buy AI startup Decart in a deal that could value the company at about $7 billion. The Wall Street Journal first reported the discussions on Sunday, citing people familiar with the matter. There is no announced agreement, and the price and timing could change or the talks could end without a deal.

The attraction is not simply another generative AI model. Decart builds software designed to make demanding AI workloads run efficiently across different processors. Its Decart Optimization Stack, known as DOS, supports chips including Nvidia GPUs, Google’s TPUs and Amazon’s Trainium. That flexibility matters to cloud providers and developers trying to manage the cost of training and running models without being tied to one type of hardware.

For Amazon, the reported talks arrive as its AWS cloud business pushes its own AI chips as an alternative to Nvidia’s dominant hardware. Better software support could make it easier for customers to move workloads onto Trainium, an important question when a chip’s usefulness depends as much on the surrounding tools as on its raw performance. That is the strategic logic behind a possible purchase, although neither company has publicly set out a deal rationale.

Decart has also built Lucy and Oasis, models aimed at live video and interactive worlds. The company describes its infrastructure and models as parts of the same system. A buyer would therefore be gaining both a performance-focused software stack and a research team working on applications that need responses quickly enough to feel interactive. Those products may help explain the interest, but the reported negotiations do not establish what Amazon would ultimately do with them.

The proposed price would represent a sharp rise from Decart’s reported $4 billion valuation in May, when it raised $300 million. That premium illustrates how valuable the software layer around AI computing has become. As more companies develop their own accelerators, the ability to make models work well across competing chips could become a commercial advantage in its own right.

TechBooky has previously examined Amazon’s wider AI investment plans and the role Trainium could play. Decart would be a different kind of bet: buying technology that could help turn custom chips into a more practical option for the people building and deploying AI services.

For now, this remains a reported negotiation, not an acquisition. The next meaningful development would be a formal announcement from Amazon or Decart, including a confirmed price and terms. Until then, the larger story is clear enough; the contest for AI computing is increasingly being fought in the software that makes the chips usable.