ChatGPT ChatGPT… that’s the latest hot thing in tech now. The developers of the application OpenAI are now valued at $30b with less than four hundred staff. Now that we know that ChatGPT won’t somehow replace Google, the other big question is how it is going to help improve Search Engine Optimisation (SEO) for websites. Well the SEO topic itself is quite broad in scope and has so many micro components that add up to make a website more visible on the web that others. From page speed to script optimisation and to keywords, the concept of SEO is important to the survival of a website.
Here are ways that ChatGPT can help especially in the area of keywords using machine learning.
ChatGPT can improve a website’s SEO in several ways:
- By providing well-written and informative content for the website, which can increase the relevance and authority of the site for search engines.
- By generating meta tags and descriptions for each page on the website, which can help search engines understand the content of the site and improve its ranking.
- By providing keyword-rich content that is optimized for specific search terms, which can help the site rank higher for those terms in search results.
- By creating backlinks to the site from other high-authority websites, which can help increase the site’s visibility and credibility with search engines.
However, keep in mind that ChatGPT is a language model that may not have the capacity at least at this time to perform a complete SEO operation on your site, but it can assist with the content creation, and it’s important to have a professional SEO expert to help you with this task.
Google frequently updates its search algorithm to improve the quality and relevance of the search results it delivers to users. One of the latest significant updates is the Google BERT algorithm update which was launched in October 2019. BERT stands for “Bidirectional Encoder Representations from Transformers” and it helps Google better understand the context of words in a search query.
This update particularly affects the way Google understands natural language queries, which means that it can better understand the intent behind a user’s search and deliver more relevant results. Blogs that have well-written and informative content that is aligned with users’ intent and uses natural language that is easy to understand are likely to benefit from this update. Blogs that have poor content quality or are not optimized for natural language queries may see a decline in their search rankings.
In general, the update is likely to benefit high-quality content that is relevant to the user’s search query and provides a great user experience. Blogs that are focused on providing valuable information to their readers and are optimized for natural language are likely to see an improvement in their search rankings.