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Here’s why Apple stores were unavailable for about 12 hours yesterday

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Apple restored service to iTunes and the app store after an outage of about 12 hours. But we are more interested in what may have caused this than the outage itself. Apple has blamed it on internal technical error. “The cause was an internal DNS error at Apple,” said Apple spokesman Tom Neumayr. Apple’s four main stores generate about $50m daily.

Accroding to USA Today, Apple’s shares fell nearly 2% to close at $122.24, their lowest level since Feb. 10.

A timeline featured on Apple’s status page said store services started experiencing issues around 5 a.m. ET.

“Customers may be unable to make purchases from the App Store, iTunes Store, iBooks Store, or Mac App Store,” read the message on the status page.

As of 1:30 p.m. ET, access to Apple’s digital stores remained limited. When attempting to make a purchase or download a free app, a message appeared stating users can’t connect to iTunes.

“We apologize to our customers experiencing problems with iTunes and other services this morning,” Neumayr said in an emailed statement on Wednesday afternoon.

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