While images work great for promoting your brand, the potential of video-based content is limitless! Which social media offers a better platform to explore this other than Instagram?
Instagram is currently one of the most engaging social media platforms out there. It not only helps individuals, but also empowers businesses to grow rapidly. Videos – reels, IGTV, and stories – are some of the most engaging ways that help businesses reach potential customers.
An Instagram video editor can help you make super engaging videos that convert. Let’s see how!
5 Tips to Create Captivating Instagram Videos
1. Set clear goals and plan
Since most creators use Instagram for short video posts, it is important to set clear goals and plan accordingly. If you want to create a well-edited video with a compelling story, we’ve got news for you. This is not an easy task!
Establishing a rapport with your audience in just a minute is quite challenging. So to use your time well, it is essential to determine what the mission of your video is. Do you want to gain followers or promote your brand? Is your aim to direct people to your website or connect to your existing followers?
The key to creating compelling videos lies in the answers to these questions.
If you miss the tone and feel of the video, it may lead to lesser engagement. This, in turn, leads to lesser views and fewer followers. A specific goal and clear plan can eliminate these threats.
2. Shooting and Editing Your Videos well
It is important to select the right equipment before you shoot. Instead of directly using Instagram’s camera feature, use your DSLR or smartphone camera. The latter limits your capability to shoot clear, attractive videos.
Video creation doesn’t end with shooting. A professional needs to edit the content as well. Several Instagram video editors are available online. Thanks to them, video editing has become easier and much more efficient than ever before.
Using a free Instagram video editor that can make the video editing process smooth-sailing. With its huge preset library, editing your videos feels effortless. It even gets done within minutes! By using an Instagram video editor, you can focus more on your content.
3. Tell a story
Everyone loves well-thought-out stories! It is your job to tell the viewers a unique, engaging story that will keep them hooked to your video till the end. A catchy story is an indispensable ingredient in Instagram videos. It is always recommended that you divide the videos into 3 basic parts. These are the introduction, the main content, and the outro.
As we say, ‘First impression is the last impression,’ the introduction can break or make a video. It is also vital to maintain a consistent flow till the end. Optimally using every second of the video and making the user feel connected is the way to go.
While you don’t need a professional setup for lighting, proper lighting is crucial. Here are some tips to improve the lighting in your video.
Find a source of Natural Light
Nothing can beat natural light when it comes to lighting. A big window or just a door to your balcony is all you require. If utilized well, natural light can significantly enhance your video quality. Always make sure to keep the source in front of you and shining towards you.
Overhead Lights are a Big NO
Overhead lights don’t usually give out good results. This is due to unattractive visual effects or shadows that it might create. So, try to find a better light source that doesn’t create bright spots or shadows.
Sometimes, despite your best efforts, you may be unable to highlight your subject. Bright spots, glare, and unflattering shadows are some problems that you may face.
Don’t be dejected. Turn to your creative side. Did you know you can use paper to diffuse the light hitting you and prevent glare? You can also use black plastic to block any unwanted light. Feel free to explore a few more of these creative options should you encounter a setback.
5. Catchy Start
Researchers have found that the human attention span has been reducing over the years. A shorter attention span means that you need to create more catchy and creative videos. These videos intend to make the viewer stop and watch the video. This is definitely not an easy job!
Text, filters, and other effects offered by free Instagram Video Editors add the wow factor to your content. These tools come loaded with unique features. These include editable text, voice-over, music, text-to-video, and much more.
Text plays a vital role. Though Instagram plays videos automatically, they stay mute until the user unmutes them. So, attractive and catchy visuals are the way to go. Subheadings and text help the audience to understand the video even without sound.
Another tip is to select the best thumbnail so that it grabs the attention of your target audience. Your audience should want to click on the video and play it.
Bonus Tips to Boost Your Reach
Instagram algorithms are a pretty hard nut to crack. Small tweaks such as using the right hashtags or posting at a particular time can improve the reach. Even CTAs (Call to Action) can help you reach more people. CTAs involve asking your audience to like, comment, or share your videos.
You never know who might be your potential customer or follower, so hit a stone in this direction too! Another tip that will help you boost your Instagram reach is to use trendy audio overlays. Trendy audios get comparatively higher views than a video without any music.
We’ve tried to cover most of the points for creating captivating Instagram videos. If you follow these pointers and improvise based on your requirements and goals, your videos will have a better impact on your target audience. Businesses that rely on social media for marketing purposes can also follow these tips to drive in more customers! Get creative!