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How To Improve Your E-commerce Conversion Rates In 9 Steps


Improving your e-commerce conversion rates is crucial in getting more traffic on your site. A lot of business owners work hard to get site visitors, but they fail to convert them into paying customers.

So, if you’re experiencing low conversion rates on your site, the problem might lie in the technical aspect, your copy, design, or all of these things.

When you address these issues, you’ll gradually increase your buyers, decrease your bounce rates, and won’t miss out on a lot of opportunities.

In this post, we’ll give you a closer look at how you can improve your e-commerce conversion rates:

Make your site visually appealing and persuasive

Here’s the thing, if your site isn’t designed in a manner where it compels site visitors to stay on your page, or moving forward to complete a transaction, then none of the other tactics we’re going to discuss is going to make a significant difference.

Having a high visual appeal and efficient user experience is the key to creating a more persuasive design.

If you have a persuasive web design, there are more chances that you’ll be leading a purchase from your products and services. This optimizes your conversion rates further.

Simplify your navigation

If you’ve walked straight right in a brick and mortar store and the products are disorganized, and in a mess, you’ll walk straight right out.

Well, the same thing goes with your e-commerce site. If users can’t find something they want in just a click of a button, then they’re going to navigate away.

If people can’t find exactly what they’re looking for, you need to give them a robust search solution.

Your primary concern here is to ensure that visitors are shown with the most relevant products that are related to the search term.

Ideally, your product pages should be well-put-together, along with the other vital information that matched the queries of your prospects.

Create a sense of urgency

Creating a sense of urgency on your website is an excellent way for prospects to make a quicker purchasing decision.

By instilling a sense of urgency, you’re placing a time limit or set a specific deadline on order. After this, a particular offer like a discount or free shipping period will expire.

Generate genuine customer reviews

According to a study, 84 percent of customers trust recommendations from family, friends, and peers over more traditional types of advertising content.

With that being said, you need to look for every opportunity to show the social proof you’ve collected for years, to present your brand’s credibility and excellence.

Remember that social proof can take place in a variety of forms, and the most popular of them are customer reviews.

So, why do users read a review first before deciding to make a purchase? Well, the more people see a positive opinion and feedback from others that have experience with the product, the more they believe that the product is more trustworthy.

That’s why you need to make an effort to encourage positive reviews and make it an easy process for users.

Let customers check out as guests

Another thing that you need to consider is to let customers check-in as guests without having to sign up for an account personally.

Think about it. A lot of people dread filling up all their personal information like their name, address, and credit card information. Then, they get spammed by getting emails that they hardly want. Not to mention, it is a time-consuming process.

This might force the user to leave your store. So, give people the option to buy without having to sign up! They’ll likely remember how easy it is buying from you and will be more likely to come back.

Provide multiple payment options

In the world of e-commerce, there are tons of ways for how people can make payments.

While it doesn’t have to mean that you need to cater to every single one of them, what you need to do is to figure out the methods your target audience is more likely to use, then offer them without any strings attached.

Not accepting a widely used payment option might lead to a significant loss of sales in the long run.

For instance, not accepting payment methods like ApplePay or Paypal in today’s standards is an absolute conversion killer.

Allow shopping on social media channels

In today’s digital age, more and more e-commerce businesses are turning to social media to sell their products and services to their followers directly.

This is a great move, especially if your products fall in the category of content that’s typically shared on Instagram.

Whether its fashion, food, travel or any industry that relies on a visual presentation, you need to make your social media profiles more shoppable.

Invest in paid advertisements

PPC or pay-per-click advertising is one of the best models of online advertising out there, and both small and big businesses highly use it.

Ideally, your e-commerce business should pursue something that’s regularly backed up by data, easy to scale, and has a healthy ROI. PPC advertising best fits the bill.

Leverage e-commerce conversion rate optimization tools

The internet has a lot to offer, especially when it comes down to tools that can help you analyze your current conversion rates.

These tools help decrease friction on your site, encourage users to make checkouts, and even bring users who have previously left back to your site.

Remember that various Conversion Rate Optimization tools respond to multiple parts of the CRO process. There could be an overlap between these tools. Some are known to provide “all-in-one” solutions, while others have a specialty.

Ideally, you should come up with your own list of tools that are best suited for your needs, as well as the needs of your team.

Over to You

Increasing your site’s overall conversion rates is all about making those “little tweaks” that are more specific, rather than making “big” sweeping changes.

If you can manage you make these baby steps to help improve your buyer’s journey, then improving your site’s conversion rate wouldn’t be a problem in the long run.

About the Author – Kevin Urrutia is the founder of Voy Media, an NYC Adwords company. He is dedicated to helping businesses triumph over the ever-changing marketing landscape. He crafts results-oriented solutions that are tailor-fit for each client his team works with.

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