Marketing has changed drastically in the last couple of decades. Modern companies rarely advertise products or services on traditional media and choose the Internet as their channel of promotion instead. And they have every reason to do it – digital marketing can reach a vast majority of the global population within seconds, giving new dimensions to brand awareness.
The numbers prove this trend as content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. This is why you need to utilize the power of content marketing and follow the latest developments in the field. In this article, we will show you 7 trends in Internet marketing that you need to keep an eye on.
The Trendiest Digital Marketing Tactics
According to content creators at major essay services, digital marketers already established essential models of brand promotion, but now they set new trends by adding necessary adjustments to the existing forms. We will explain to you 7 most important changes in that regard.
- Personalized content
The age of generic advertising is long gone. You need native ads to attract customers and therefore have to create a more personalized content. For instance, if a former buyer visits your website, you need to provide him with a customized message and offer products similar to those he already purchased. At the same time, first-time visitors should receive a special discount or a one-time shopping voucher. This way, you adapt advertising so as to match the exact needs of your customers.
- Video is crucial
Video content rules the Internet. It even flooded social networks like Twitter, where more than 80% of users spend time watching videos. You should make use of this fact and post a lot of clips, especially live videos. These proved to inspire user engagement very successfully, increasing the number of likes, shares, and comments. You don’t need a professional camera or actors – all it takes is to be creative and come up with an interesting story to make the brand more appealing.
- Build a multimedia team
You’ve seen by now that contemporary content marketing is a lot more than simple blogging. For this reason, you need to form a team of creative individuals who can promote your products or services through various channels. Everything matters – from copywriters, over video producers, all the way to audio editors. Only a synergy of highly professional content creators can differentiate your marketing activities from the competitors. Don’t save your money on skilled marketers because they are the ones who should take brand awareness to the next level.
- Influencer marketing
Influencer marketing is not a new thing but it is so powerful that it remains one of the most important trends in the industry. According to the recent study, almost 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. If you can find an influencer who can speak on behalf of your brand, it will earn you tons of new followers and hopefully buyers, too. Let it be the person who shares the same values and style as your target audience and you won’t have to worry about the improvement of brand image.
- Ephemeral content
Although longer forms are often better and more comprehensive, the modern audience seems to prefer ephemeral content much more. It all began with Snapchat, while Facebook and Twitter followed the trend of posting amusing but short-lasting content formats. If your target audience consists of students and school kids, ephemeral content will give you the best chance to win them over.
- Voice search optimization
Quality is not the only important feature of content marketing as speed and accessibility also play a major role in the overall user experience. In such circumstances, voice commands gain more influence these days. This is the growing trend and some studies claim that more than half of all searches will be voice searches by 2020. Top optimize content for voice searches, you need to use a more conversational and real-life discourse because that’s how voice commands sound like.
- Micro-moment decisions
Speaking of speed and accessibility, we have to mention the trend of making decisions in micro-moments. Namely, almost all users immediately grab their phones when they think about a brand or a product. They want to explore product specifications and perhaps even buy it straight away. You should exploit this trend by making your content even more mobile friendly than it used to be. This is not a simple optimization – you need to enable users to find your products after only a click or two.
Digital marketing is going through the process of never-ending evolution. Your job is to follow the latest industry developments and embrace promotion models that suit your brand the most. In this article, we showed you 7 trends in Internet marketing that you should know. Pay attention to these tactics and feel free to write us a comment if you have other valuable suggestions to share with our readers.
Being a well-known freelancer on the market, Laura Buckler has a great approach on all of her articles. Her hands-on experience makes her a great social media marketer, and an amazing content writer. For more info, follow Laura on twitter.