LinkedIn officially confirmed its acquisition of Newsle, a handy service that scans the internet, alerting users when their Facebook or LinkedIn connections are mentioned online.
Newsle users can rejoice as the service is not scheduled to be terminated. Rather, Newsle will actively integrate its functionalities more deeply within LinkedIn’s comprehensive product line. This integration step fits LinkedIn’s ongoing objective to make online connections even more relevant and profitable.
The joint announcement from LinkedIn and Newsle underlines the common goal of both companies, stating, “Newsle as well as LinkedIn are steadfast in their effort to deliver professional insights that enhance your prowess. For instance, garnering up-to-date knowledge about your network, such as their mentions in news stories, can provide a rich context for further interaction.”
LinkedIn’s move to take over Newsle lines up with its overall strategy, with a similar acquisition of Pulse, a news-reader app akin to Flipboard, made last year. This strategic acquisition further reinforces LinkedIn’s shift from being simply a networking platform to becoming a significant player in the publishing arena, thereby enrichifying its overall offerings.
Paul Femi Balo is the founder and publisher of TechBooky. He covers artificial intelligence, African technology, digital infrastructure, enterprise technology and the global digital economy.
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