Kluoto, a social media tracking and monetisation software created in Nigeria, is making significant strides in the UK, which is a significant step in its mission to go outside of Africa.
This means that the majority of the user traffic for Kluoto is currently coming from the UK.
Chukwuemeka Martins Osuofia, a Nigerian internet entrepreneur, founded the platform, and its success in the UK represents a significant turning point in its global expansion strategy.
And despite aspirations to expand to the US, the platform is now headquartered in the UK and receives the majority of its user traffic there.
In a recent interview with Lagos Television, Osuofia stated that the app was developed to empower young people, companies, and content producers by providing cash incentives that are mainly not available on traditional social media platforms.
Kluoto was created with a strong economic focus, he continued, with the goal of providing users with real value for the time and effort they spend online and supporting Nigeria’s larger digital economy.
He claims that Nigerian users have access to special features on the platform, such as the hourly earning option, which was included to make sure local content producers are paid for the time spent using the app.
Osuofia pointed out that Kluoto enables users to make money instantly as they interact with material, in contrast to sites like YouTube, where users must reach certain levels before monetisation starts.
He went on to say that if the company gets the required ecosystem and institutional support, it is willing to provide exclusivity to its Nigerian database.
Amidst the increasing proliferation of deepfake content on the internet, the founder also revealed that content management is still a top focus for the developers, emphasising that safeguards have been implemented to guarantee authenticity on the site.
Kluoto is in its first year of business in Nigeria, where it was registered last year.
Along with a tracking function that lets users keep an eye on engagement and earnings in real time, the company just announced its new brand identity.
The company claimed in a statement signed by Didi Edem, its social media manager, that the redesign marks a new stage in its goal to rethink how people engage, produce content, and make money online.
“As Kluoto gains momentum not just as an app but as a growing movement centred on African creators, the new tracking tool provides engagement insights via an intuitive dashboard, allowing users to see how consistency on the platform translates into rewards,” the statement continued.
Chukwuemeka spoke more about the important characteristics and advancements that it has recorded, which include:
- User Monetisation: In contrast to traditional platforms, Kluoto is made to provide young people, companies, and content producers with monetary incentives for their online activity.
- Hourly Earning Feature: To guarantee that creators are paid for the time they spend on the site, the app has an hourly earning feature designed especially for Nigerian users.
- Global Footprint: Although the company is presently headquartered and doing well in the UK, it intends to expand to the US.
- Economic Focus: By using a permission-based tracking methodology, the app seeks to empower users and offer real value for digital involvement, supporting the larger digital economy.