Research Shows Threads Catching Up to X’s User Base

New statistics from market research firm Similarweb shows that Instagram Threads is almost at the top of the mobile app user rankings, right behind rival X. Threads’ iOS and Android mobile app had 115.1 million daily active users in June 2025, a 127.8% year-over-year increase; X’s year-over-year growth slowed to 132 million daily active users, a 15.2% decrease.

In contrast, Bluesky, a decentralized social network, expanded by a substantial 372.5% year-over-year as of June. However, according to the firm’s estimations, the number of daily active users worldwide is still quite tiny, at just 4.1 million as of June. (According to Bluesky’s own data, there are currently over 37 million registered users.)

Following the U.S. presidential elections last year, Bluesky gained significant benefits when users went off X in protest of Elon Musk, the company’s owner, building close ties with President Trump. Earlier this year, that early increase started to slow. Many people have recently complained that Bluesky has turned into an excessively left-leaning echo chamber, which may have caused some users to switch back to Threads.

The current competition is between Threads and X, but Bluesky still has long-term potential because of the way its architecture allows for a more open, user-configurable type of social networking.

Overall, based on the new mobile statistics, Threads may grow to be a more formidable rival of X on iOS and Android, possibly consuming more of the ad dollars—Meta’s sole current method of monetizing Threads.

However, because X has an advantage on the web, that competition is merely neck and neck on mobile devices.

In June 2025, X received an average of 145.8 million daily site visitors worldwide, while Threads received only 6.9 million. Similarweb determined that X’s daily web visits are far greater than Threads’.

Threads is just a little bit ahead of Bluesky, which receives an average of 5.3 million visits every day.

The number probably indicates that casual people who are users are accessing Bluesky’s website to read postings, but they may or may not have become interested enough to download the company’s mobile app. Since the mobile app launched before the web version and has greater popularity, Meta’s Threads has focused more on it from the beginning.

Things appear somewhat differently in the U.S. market.

In June, the average number of U.S. users visiting Bluesky’s website was 2.4 million, which was more than Threads’ 985,200. With an average of 33.1 million daily web views in the United States, X was still, of course, the best.

Threads and X were in a closer race on mobile, with 15.3 million daily active members on iOS and Android for the Meta-owned social network and 22.9 million for X. (The company’s data indicates that Bluesky had a significantly worse showing, with only 1.1 million daily active users on mobile in the United States.)

On the other hand, Bluesky’s long-term prospects might be more related to its investment in a larger open social ecology than to spikes in new members who join in protest of another network’s regulations. If Bluesky doesn’t immediately satisfy their needs, users who go there just because it’s not X might leave the app and go back to X or switch to Threads.

People who visit Bluesky because of the technologies it is developing might stay longer to see what it can produce in the future.

According to Meta’s most recent earnings report, Threads has 350 million monthly active users. The private corporation X is no longer obligated to provide metrics to the general public. However, Musk stated last year that X has 600 million active users each month.