Samsung reveals its intent to stop making ads available for all its default apps — by this time next year, the deed will be effective, Techbooky reports. Samsung custom apps have reportedly featured overloaded ads, including Samsung’s Pay, Theme, and its Weather app.
The new head of Samsung’s smartphone division, Tae-Moon Roh also confirmed ads will no longer be available by next year. During the internal town hall meeting, TM Roh disclosed this news that confirms the next Samsung One UI update that rolls out in 2022.
While TM Roh shared comments about his company’s effort to subtract ads from its custom app at the town hall meeting, he also confirmed his decision was influenced by the customer’s feedback community that suggested ads are not necessary to feature on custom apps as they regress users experience.
On the other hand, the Korean smartphone maker intends to stay committed to providing the best possible experience using gadgets made by Samsung. “Our priority is to deliver innovative mobile experiences for our consumers based on their needs and wants,” per TM Roh’s comment at the meeting.
For contrast, the ads that pop up on Samsung’s custom apps such as Samsung Theme, Samsung Pay, and Samsung Weather are not powered by the Korean smartphone maker. These ads are meant to be available on third-party apps or websites, whereby they consume more internet data, Techbooky writes.
While Samsung’s Galaxy S21 Ultra previewed this year, the majority of Samsung mobile users complained about experiencing the same crappy ads they have experienced on third-party platforms that are also available on Samsung’s custom apps.
This overloads user data while either Samsung’s Weather, Pay, or its Theme app is active — even the weather app that does not consume data, now consumes more data because of unsolicited ads, per Samsung’s feedback community.
It is worth noting that these ads are designed to be disabled without activating a Lite mode which does not exist on Samsung phones. These ads on Samsung flagship devices have also influenced its custom One UI software to be less lucrative overtime.
Remember, an average Samsung flagship device will cost nothing less than a thousand dollars. Still, neither TM Roh nor Samsung itself has decided the exact timing when the custom apps on its flagship smartphones will be free off overloaded ads.
While other media houses suggest the next update One UI software Samsung releases will exclude overloaded ads. Techbooky suggests removing ads from Samsung’s custom apps will be TM Roh’s first decisive act to promote Samsung and its Galaxy brand — while its user base continues to expand.