When people use search engines, search engine optimization (SEO) ranking factors determine what sites should pop up in the search results. No matter what type of site you’re operating, having an effective SEO strategy can boost your online visibility, attract new customers, and essentially grow your business. If you want your site to claim one of the top spots, you need to know how SEO ranking factors work and how you can optimize your online presence, especially since search engine and Google ranking algorithms are constantly changing.
While it’s difficult to know exactly the formula used to give your page its ranking, certain factors become more prevalent than others, especially since search engines rely on more than 200 ranking factors. That’s why it’s important to stay up to date on the SEO ranking factors and use an SEO audit tool to look through your site so you can capture more traffic.