Snapchat announces it’s giving users the ability to share YouTube videos within the snap or story. With that updated feature users can now bypass the process of copying, pasting, and attaching the video as a link. The company announces that the new feature is available on both Android and iOS.
In other to utilize the feature users are expected to navigate to the YouTube video to be shared, hit the “Share” button, and then select “Snapchat.” Once this is done, Snapchat will open, and the video will automatically appear in your camera as its own sticker, showing the name, thumbnail, and creator of the video. After a picture or video is taken, the user can play around with the size of the sticker on any side of the screen. Friends and followers who choose to view such a snap or story can click on the link and get redirected to view the video on the YouTube app or in the web browser.
If you recall trying to include a YouTube video on Snapchat before now would mean copying the link from YouTube and then having to open Snapchat, hit the paperclip icon, and paste the link in (or give Snapchat access to your clipboard). Only after this was done would the video appear as a resizable banner, showing a small thumbnail along with the title of the video. Although you can still follow this route to adding YouTube videos, that would be based on the user’s discretion.
The company says the new approach comes with new stickers that give users a clearer look at the video’s thumbnail, and give an insight into the creator behind the video, whereas the plain old link format left crucial pieces of information out. A similar sticker was made by Snapchat in 2020, this sticker for Twitter saved users the experience of having to send screenshots of tweets.