This new feature provides users with a few new options for filming and editing films on Snapchat, including a few that are common on other platforms. Director Mode was first introduced in April. Users can record films with a background using a tool called a “green screen,” which is comparable to the TikTok filter of the same name. The dual camera feature simultaneously captures front and backwards-facing images or videos and was previously exclusively accessible to iOS users.
Other tools Snapchat is introducing include rapid editing, which enables users to cut and merge several films, and a camera speed feature, which allows users to accelerate or decelerate recordings. On the main camera toolbar, there is an icon that leads to Director Mode.
While Director Mode allows users to create material to share with others, Snap is putting more focus on new editing tools as it tries to promote Spotlight, a competitor to TikTok. In an effort to encourage content producers to make videos for Spotlight, Snapchat has launched a number of initiatives, such as challenges that reward the best videos that use unique Lenses or sounds with cash prizes.
For Snap, increasing Spotlight usage is important. CEO Evan Spiegel stated in a September internal memo that he expects 30 per cent of Snapchatters to use Spotlight daily by 2023. Engagement on Stories has decreased, and the business recently informed investors; last summer, Snap cut off almost 20% of its workforce.
In a bid to deliver more TikTok experience, several social platforms have taken up the challenge of upgrading their video editing features. Instagram especially is one social media platform that has consistently added capabilities to Reels, including the ability to include interactive components like polls and quizzes, generate lengthier short-form clips, and ability to import or integrate your own audio. YouTube is also vying for TikTok’s supremacy by allowing users to download clips from its long-form video library for use in Shorts.