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Tesla’s Revenue Soars Amid Rampant EV Price Slashes

Olagoke Ajibola by Olagoke Ajibola
July 20, 2023
in Transport
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Price cuts take toll on Tesla profit as sales soar

Tesla has announced its second-quarter earnings report, stating that it generated $24.9 billion in revenue and $3.1 billion in net profits. In comparison to the $16.9 billion in revenue from the second quarter of 2022, that is a 47% rise year over year.

The company’s gross margins decreased to 18.2% for the second consecutive quarter, indicating that Tesla’s relentless price cuts are still having a negative impact on its earnings. Gross margins fell by 5.6% from one quarter to the next and by 27% from one year to the next.

While applauding Tesla’s recent delivery report, which showed 466,140 vehicles were delivered to consumers over the past three months, investors are glum about the company’s profit margins. The figure disclosed by Tesla for the same quarter last year has increased by 83%.

However, customers responded pleasantly to the price reductions and have started grabbing Tesla cars as quickly as they are produced. The Tesla Model Y became the first electric vehicle to top the global sales charts earlier this year.

Other automakers were compelled to retaliate with price reductions as a result of the price cuts. Ford for example has lowered the cost of the F-150 Lightning and Mustang Mach-E. Inventory levels had increased, indicating that EV demand was beginning to slow down.

Tesla CEO Elon Musk praised the figures as historic during a conference call with investors, but he also warned that output would probably fall in the third quarter due to facility closures for upgrades. The first Cybertruck just rolled off the assembly line at Tesla’s Austin, Texas plant, where manufacturing has recently increased. The company also has plans to establish a second plant in Monterrey, Mexico.

Tesla slashes job openings since Elon Musk's economic warning - BusinessToday

The adoption of Tesla’s North American Charging Standard for EV charging by established manufacturers has been the company’s biggest success this quarter. The more streamlined EV connector developed by Tesla was originally announced to be adopted by Ford, then by GM, Rivian, Polestar, Volvo, Mercedes-Benz, and Nissan. Currently, NACS is on the path to becoming North America’s de facto EV charging standard.

Updates on the long-delayed Cybertruck were released by Musk, who revealed that the divisive pickup will be under 19 feet long and small enough to fit in a 20-foot garage. Additionally, he praised the contentious Full Self-Driving software developed by the business and said that Tesla is in negotiations with another automaker about licensing the driver assistance technology.

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Olagoke Ajibola

Olagoke Ajibola

Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.

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