The introduction of the internet and the advancement of Web 1.0 has led to a major paradigm shift in digital marketing. In a world where millions of people use social media platforms and consume digital content daily, every business or working professional should be acquainted with at least the fundamental principles of digital marketing. As the digital landscape keeps changing, you should constantly get updated with the evolving trends to keep sales and marketing strategies up to date.
Unfortunately, since everything about the internet changes so fast, it may become challenging to keep up with it. Your marketing strategies may start falling flat in the long run due to loopholes in the existing strategy. So how do you know that your marketing strategy requires an overhaul? Below are some of the signs that you should upgrade your digital marketing strategy:
1. Falling off of Google’s Radar
Most online businesses thrive on successful search engine optimization (SEO). Every viable SEO should enhance the brand’s visibility to the audience consuming digital content. However, your rankings on Google may drop dramatically or even get lost permanently. Google rankings may falter due to various reasons such as content changes, algorithm updates, technical hitches, Google Penalty, and others. If the situation is not rectified, key metrics such as traffic, conversions, and revenue may lose momentum. If your SEO is not functional, you should halt all other marketing strategies and fix it before it affects the entire business.
2. Decrease in Social Media Campaigns
A social media campaign is a harmonized marketing created to popularize products or services via one or more social media platforms. Every social media platform has its measure of performance. For instance, when you post a product or service, you expect to find likes, comments, social shares, and clicks. All these are clear indicators of active follower engagement. However, if you’re posting social media content and notice your social media posts are falling flat, you need to update your marketing needs a serious overhaul.
3. Poor Website Conversion
Poor website conversion is when you attract massive traffic on your site, but none buy a product. Although traffic generation is crucial for running a productive marketing campaign, if it is not converting into customers, there will be a decrease in your ROI. Your conversion rate may reduce due to the wrong target audience, bad impression on your site, lack of site optimization, distractions in the page, unclear call to Action, among others. You need to evaluate all these aspects to understand what needs to be addressed. Frequent website evaluation will ensure your marketing is translating into conversions, not just website visits. To learn more about traffic conversion, you can read Brendon Burchard’s new book The Millionaire Messenger, which has an exceptional digital marketing strategy example of how Businesses should promote their marketing strategies.
4. You Experience Little or no Traffic
If you feel you have done everything right, but you see little or no traffic at all, then there’s something wrong with your site. Having massive website traffic broadens your customer base, increases your business visibility, personalizes your audience’s experience, and helps to increase sales leads. However, a sudden drop in search engine traffic indicates that your site requires an urgent fix. This is because little or no traffic means your marketing efforts are not pushing users to your website or social media platforms. A drop in website traffic may be due to recent changes, a hitch in the site’s tracking code, minor technical issues, overloading of web servers, website layout, content, and others. Adopting appropriate marketing strategies will help you have the upper hand on these complex algorithms and navigate more traffic to your website.
5. Poor Returns on your Paid Ads
Pay per click (PPC) can be an excellent way to generate more leads but can be costly if not done correctly. As a business, you may get poor outcomes from the paid ads since the targeting is wrong, there are no conversions, or the Cost Per Click (CPC) is too high. For effective paid campaigns, you need to revamp your marketing strategy by targeting the right audience and offering the right content.
For you to maximize your business benefits, you need to design a new digital marketing plan. Also, your marketing goals and business goals should run in harmony. Updating your marketing strategy means focusing on the right audience, developing personas, focusing on what you can do best, and making workable plans.