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How Integrating Artificial Intelligence In B2B Marketing Can Scale Your Business


Businesses are technology-driven now as they look up to emerging technologies to create opportunities for new ways of customer interaction and scopes of achieving growth. Artificial Intelligence which has become almost a regular buzzword in the business circle represents the most promising technology for most enterprises when it comes to utilizing new technology for driving growth.

Particularly, in Artificial Intelligence has been proven tremendously effective for B2B sales and marketing. AI has transformed the way a business subscribes to other brands and brand-specific services. AI also helped many product engineering, marketers, and mobile app Development Company automating their processes to a great extent and this, in turn, helped them securing gains in both ROI and sales. No wonder, AI development has been a focused area for many tech companies serving B2B businesses.

Let us explain in brief how AI is helping B2B companies securing growth.

  • AI-powered Digital Marketing

Since marketing and brand promotion mostly depends on digital marketing avenues these days, the marketing tends to get smarter, nimble and higher-tech with the emergence of new breed of technologies. In this respect the power of AI is helping digital marketers reaching customers in a more context-aware and personalized manner than ever before.

  • It is increasingly becoming data-driven

The present state of marketing for most brands is focused on addressing specific customer needs at a given moment and at a particular context. This requires harvesting multifaceted customer data and processing customer data with advanced algorithms and analytics that can deliver the most succinct instincts about the customers. This harvesting of customer data and drawing relevant insights about the buying triggers is something that every marketer take seriously now. Artificial Intelligence and Machine Learning working in combination can produce such insights that can help businesses addressing customers in a way that can drive sales and conversion.

  • AI-Powered Computing Can Do Away With Programming

Artificial Intelligence is basically conceptualized to emulate the intelligent faculty of humans and help humans doing away with many demanding tasks by emulating intelligent reasoning and consequent line of actions. With deep Machine Learning further powering the intelligent AI-powered algorithms it can help fast-paced, responsive and intuitive computing to solve problems instantly instead of depending on programming codes. This is particularly evident with the new breed of conversational computing that powered the AI-based smart home assistants and digital assistant apps.

  • Real-Time forecasting on purchases

The biggest advantage of smart digital marketing powered by AI is that it can process customer data in real-time and accordingly can forecast buyer behavior, customer bounce and purchases. This helps B2B marketers take proactive measures to reach their audience in a timely and context-aware manner resulting in better sales and customer satisfaction.

Thanks to AI-powered marketing tools now businesses can deliver more customized and customer-specific solutions at quicker space than ever before. This is also one of the many ways to empower customers and business brands.


Bio: Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading web and mobile app development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

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