Tim Cook’s Apple is putting its money where its mouth is. As Apple CEO, he is quick to condemn cases of racial injustice and other societal ills especially from his Twitter account. Apple disclosed that the initial $100 million they reserved to push its Racial Equity and Justice Initiative.
The iPhone maker announced organized camping for developers and Founders — Apple noted that the camping program’s concept is in range with its hundred million dollars funded Racial Equity and Justice Initiative.
According to Apple, the camp is dedicated to black entrepreneurs while it makes the record as the first black camp initiative for coloured skinned developers and Founders.
With intent to rub minds with other regular counterparts in the industry, 13 several app companies have already enrolled for Apple’s first camping initiative that voids racism at a global level.
The organized camp initiative concepts are centred on fellow developers’ unionization to gain support at advanced coding based on one-on-one interaction. In line with Apple, developers and founders are expected to enhance their respective “technical skills.”
While Apple’s schemed camp initiative is in session, the iPhone maker’s Team of engineers poses as the mentor, sharing insights with their fellow Apple senior executives. Apple engineers will also supervise its advanced coding exercise.
Apple consorted with Harlem Capital, an investment venture capital company that also funded the camp initiative program investing in several initiatives to provide sponsored mentorship and supervision.
Preview of Enlisted Participants
David Bosun-Arebuwa, one of the Chief Executive participating in Apple’s camping initiative — developed the B3am app that functions with Apple’s machine learning and its mobile phone camera that enables the app to recognize standard gym equipment. At the same time, it displays a descriptive explanation of each piece.
The sole developer of Abdou Sarr’s Film3D app, Adam Taylor — the app’s functionality enhances mobile devices without extra special equipment to capture live-action 3D footage. Taylor’s app user-base mostly comprises black users. The black app “culturally broadcast relevant and multifaceted news” focused on its black user-base.
Accordingly, Aurelia Edwards, a fellow participant of the $100 million, endorsed Racial Equity and Justice Initiative. She’s the CEO and co-founder of the renowned Nailstry — the press-on nail industry that focuses its marketplace on nail art.
Not forgetting the Team Behind the Peek movie app compatible with TV shows functionalities. Its users are allowed to share their individual opinions about their suggested movie or TV show. According to the mobile TV company, users can relatively share shared content amongst friends and family and other colleagues’ class.
The first Racial camping program for coloured entrepreneurs is quite different from Apple’s first-ever camping initiative dedicated to female entrepreneurs in 2019.
Afterward, the female’s performance on its camping exercise won them additional active users in their respective platforms, conforming to Apple’s report.
While anticipating the racial camping initiative, Apple initially announced in the previous month of June. The iPhone maker also revealed its proposed Developers academy set to be stationed in Detroit.
According to Apple’s report, the developer’s academy is dedicated to black people, which also serves as a learning hub for Historically Black Colleges and Universities.