Augmented Fashion Reality: The Next Ecommerce Trend

We’ve often been regarded as the most fashion-savvy generation! Afterall, the introduction of new styles everyday, new ways to shop, and the prominence of digital fashion is flourishing like never before!

So much so, that technology is a big part of the change with AR. Within the ecommerce business, augmented reality (AR) has long been considered as a futuristic technology, which was initially meant to be an experiment, rather than a mainstream technology one day.

The Rise Of Virtual Fitting Rooms

With many brick-and-mortar businesses closed and online competition on the rise, perceptions regarding augmented reality and its role in ecommerce have altered dramatically, particularly in the fashion sector.

This 3D technology combines digital information with the user’s real surroundings, making things look real and collaborative. Today, virtual rooms are widely used across several industries like education, retail, and entertainment among others.

Why Integrate Virtual Fitting Rooms To Your Business?

Well, when it comes to adapting to the next wave of fashion eCommerce trends, here are a few reasons which might be of some appeal to you. Let’s figure it out!

Helps attract new shoppers

A fun and inventive augmented reality element is guaranteed to generate excitement around your business, becoming a hot topic of conversation in industry news circles and social media.

This is perfect for spreading the word about your business and products, as well as attracting new customers to your website without having to spend money on expensive acquisition strategies.

Improved customer engagement

Isolated and alienated shoppers are yearning for immersive retail experiences like those offered by AR after months of lockdown and store closures. The immersive quality of AR helps them link to your site now more than ever.

The more time someone spends on your ecommerce site, the stronger their bond with your brand becomes, and the more likely they are to make a purchase.

And, worry not, even if they don’t click ‘Buy’ on their initial visit, because of the increased interaction, they’re more likely to return and buy anything in the future.

Helps with improved conversions

Not only has AR been demonstrated to keep visitors on your site longer and boost their confidence in your items, but we also know that this may lead to greater sales.

Interacting with a 3D model in AR may raise conversion rates on product pages by up to 250 percent, according to Shopify.

Reduced rate of returns

Returns hurt fashion businesses the hardest, with 30-40% of accessories and apparel purchased online being returned, frequently as a result of customers over-purchasing to try out other alternatives. This can have significant effects for a company’s profit margins, not to mention the environmental impact.

It’s not all though! Try-before-you-buy AR efforts give a great possibility to assist the garment sector cut return rates. Giving customers the ability to visualize and even try on a product (although electronically) should increase their confidence in their purchase choice and minimize the need to acquire several versions of the same item.

Now You Know!

Augmented fashion reality is the future of fashion eCommerce trends of tomorrow! If you haven’t already, your business is missing out on something great already. Don’t be late in making the most of your business today.