Digital marketing is an evergreen industry where changes are only constant. The digital marketing landscape keeps on changing and very frequently that it is almost impossible to guess what the future of digital marketing can be for industrialists, marketers and employees. Therefore, 2021 is crucial for marketers and entrepreneurs. We all need to stay updated on industry changes and developments happening in the coronavirus lockdown period. Then, we can adapt to different marketing strategies and embrace the technological tactics that hold for tomorrow—assuming the top digital marketing trends for 2021, emphasizing marketing channels for a long-term haul.
For the last years, we’ve seen a new way of marketing, a backlash of sorts in social media and influencer marketing as powerful marketing tactics.
Here’s what is we witness as the most significant content marketing tactics in 2021 and beyond-
Let’s build a Future-Proof Marketing Strategy in 2021
Few industries and companies have adapted to digital marketing amid the pandemic when everything was halted. A quick digital adaptation overnight has transformed digital marketing space. Aa a marketer, you should always have plan B running parallel with the conventional marketing practice.
Surge in voice searches
Companies need to adapt voice SEO module, intelligent chatbots and one-click shoppable ads for their products. There was a drastic change we could witness in apparel sales. Many buyers have adapted to online shopping than going to a retailer shop during the global pandemic situation. Which also tend to highest click-through rates on average. So, upscaling your products on digital platforms and digital marketing strategy adopted to create a space in digital marketing.
AI Driven digital marketing practice
In the digital marketing industry, AI remained the talk of the town. 60-70 per cent of the content goes unused, so implementation of AI can ensure why it happened and reconsider the opportunity around the same.
Similarly, storytelling plays a major role when it comes to digital marketing. So, again, AI comes to picture, explaining why there’s a need of a strategy that helps build storytellers and creators who can help build most effective distribution channel on digital space.
There’s a lot more that AI robots can tell us. Content marketing is not going anywhere for sure. But as per TechEela, the future of digital marketing has a lot more in its bucket for users, employees, employers and digital content consumers as we head towards 2022 and beyond.
AI-powered toll will replace agents in various sectors like FMCG, insurance, tech, education, consultation, and chatbots without additional strain on workforce and resources.
Every search is powered with voice in future
Smart “assistants” ie. speakers, have been around for a while. They started to take of in the year 2017. A major thrust of hands-free technology has been introduced in the market powered by voice searches.
There’s no second thought increase in mobile sale is not stopping. And on top of the hands-free technology will become a way of life in near future. To cater that, content creators have a huge responsibility to pick up with the pace and create their device-friendly content, which are voice search responsive as increasing standard will be a way to interact with bots and devices. So will the marketing tactics and ads will change.
So will the advertisements. With the human-level creativity and google ads powered by AI, cracking the best performing campaign will be the trick. So, it will be more or like an AI-driven marketing tactic, driven by human creativity.
Social Media will take over the world
Although it is contagious, but social media is already pervasive and will remain for a more extended period. Social media will continue to make its dominance in the known area of your day-to-day lives. Both online and offline.
Whether it is jobs, housing, social status or anything, it will remain there in every individual using smart screens. Keeping you unaware, most of the apps on your phone already might have started sharing the data with your social media accounts. In this, a deeper knowledge of consumer behaviour will create an opportunity to change the advertisement patterns that might help in deepening the penetration of products into market.
A lot of companies transforming their sales through digital space. Technology has grown up so much that it has entered into almost many industries. So, where Do You think marketing is heading in future when it comes to eCommerce retail sales strategies? It is well explained in the blog covered by TechBooky. Have a read.