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The Future of Work: Why Social Media Training is Important


Social media has become an integral part of our daily lives. Whether it’s for personal or business purposes, social media platforms like Facebook, Instagram, LinkedIn and more, are becoming a common app in everyone’s phone, even a necessity for some people.

The number of social media users just keep on growing. In fact, as of June 2019, Facebook alone has an average of 1.59 billion daily active users, which is 8% more than that of last year. This goes to show that the knowledge of social media should be introduced to everyone, including professionals.

As a company owner and team leader, it’s important that you equip your employees with the right set of knowledge when it comes to using social media effectively and responsibly. Here are some reasons why social media training is integral for employees.

Social Media Helps Grow Your Online Reach

As a business owner, it’s important for you to take advantage of every opportunity to grow your business’ reach. Finding more clients and business opportunities is important for you to make the most of your resources. If you have the manpower, why not make use of it efficiently. Educating your employees about the advantages of using social media can be beneficial, not just for them, but for your business as well.

Social media training will help them better understand the impact that each of their post can create. Teaching them how to be more responsible for their social media posts can also be a form of reputation management on your end. At the same time, if your employees are satisfied with their status as a part of your company, this can also be a great promotion for your business.

With a set of employees that truly believe in your mission and goals as a company and as an employer, they can act as your brand’s evangelists and promoters. This, in turn, can help you reach more people online and find prospective clients and business partners in the future.

Social Media Can Be A Customer Service Platform

By growing your online market through social media, you also get to make use of it as a communication tool. Many online businesses who have an online page on Facebook or Instagram makes use of the chat and comment features of their account to reach out to their customers and provide customer service.

In fact, businesses on Facebook and Instagram use automated response tools such as Facebook chatbot or Instagram bots to maintain a good relationship with their customers. If you want to provide your customers a communication channel where you can be easily reached and that you can use efficiently, social media can be the answer. With a team that understands the use of social media for your business, you can easily incorporate this tool in handling customer queries with the help of your employees.

Gives Your Team Social Empowerment

Your team is composed of different individuals, each having their own skills, personalities and levels of confidence. Through social media training, you get to equip each of them with the ability to make use of social media to connect with people, create genuine and lasting relationships and use this channel to become a part of a community.

As a part of your business, you can empower your team to be more involved in the online community and be your eyes and ears when it comes to knowing the ins and outs in your respective industry. A deeper involvement in a certain online community can help build your respective brand. Your brand can become more involved by being a sponsor, an inspiration or as an information resource, making it a win-win situation to your employees, your brand and the online community that you become more involved in.

Turns Your Team Into Tech Savvy Individuals

As technology continues to revolutionize our world, it has become a necessity for each of us to be more familiar with how things around us work. If you want to cope with how things are happening in today’s world, it’s important to become tech savvy.

Through social media training, you get to enhance your team’s tech savviness. It can help develop their understanding of how social media works and the role that it plays in our daily lives. If you are running a tech related or an online business, it’s important that you hone your team members’ skills when it comes to the many technological advancements brought about by social media.

Helps Minimize Employee Turnover

By giving your team members a sense of community and involvement, you get to enhance your team’s satisfaction in their work. And what better way is there to be a part of a community than through social media. A common practice that a number of companies do is to create a private group page where their employees can join and actively participate in.

Through these group pages, the employee can host competitions, post photos, share invites, and promote collaboration across all teams. Employees can also share their own updates, milestones, questions or concerns and have everyone join in on the discussions. With a better work environment for your employees, you get to minimize employee turnover.

Keeps Your Company and Team Competitive

Your employees can be the best arsenal when it comes to keeping your company competitive in its respective market. They can be your army, ready to be your brand’s evangelists, promoting your company and working to help you meet your company’s goals. With the right social media training, you can prepare your employees to be better representatives for your brand. Whether they are a part of your marketing team or any other departments in your company, knowing how to better communicate with the public on your brand’s behalf is an essential knowledge for your team.

With the right knowledge and social etiquette, you can trust your employees to be the voice of your company. If they are happy and they know how important their role is in the company, you can expect them to speak highly of your company’s values and work environment. So give them the opportunity to learn how to represent your company better by giving them the social media training that they need.

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