Mobile apps aren’t just for games or tools. They’re the perfect option for eCommerce businesses, though many business owners may not yet realize what an asset they are in today’s highly competitive world. For eCommerce businesses, having a mobile app provides a ton of benefits, including the following.
Better User Experience
Apps, quite simply, operate better than websites. They’re typically easier to navigate, they have better graphics that can load faster, and they provide a better experience for consumers. With an app, consumers can track their spending history, easily look up what they’ve purchased or saved for later, and a lot more. An app that’s properly designed by an eCommerce app development company is going to provide the best user experience, encouraging consumers to use the app more.
A significant percentage of consumers will not revisit an app or website if they have a poor experience with it in the first place. A well-designed app, however, is one that consumers will likely use again and again. If the consumer has a great experience, they’re going to keep the app on their phone, so they’re likely to become a repeat customer. Not only are they likely to shop with the business again, but consumers who download an app are more likely to make larger purchases than those who visit the website.
With the increase in online shopping due to the pandemic, more people than ever before are getting to the part in the shopping process where they add items to their cart and then abandon the cart. This is often due to window shopping, where consumers check out different websites for the best deal. Often, once a cart is abandoned, the consumer doesn’t return. Customers who download an app, however, are less likely to abandon the shopping cart and more likely to make the purchase. By optimizing the checkout process, it’s possible to increase checkouts even further with an app.
Increase Brand Recognition
Brand recognition is crucial to create new interest and gain repeat customers. Having an app can help with this, as consumers will see the app whenever they use the phone. On top of this, they’ll be able to receive push notifications that contain important information or easily share information about products or services with others through social media. All of this helps make the brand more easily recognizable not only to the consumer but to others, as well.
More Secure Than a Website
Today, cybersecurity is a concern for most online shoppers. Security issues lead to a loss of money as well as plenty of other issues that can haunt customers for a long time after their information is stolen. Apps tend to be more secure than websites, and it’s easy to include additional security measures, such as biometrics to log into the app, that can help consumers feel more confident that they’re safe when shopping with the business. With the integration of third-party apps for accepting payments and more secure checkout processes that remember the consumer’s information, the entire shopping experience is easier and safer for all consumers.
With the rise in mobile apps, eCommerce businesses will want to consider creating one for their customers to use. Not only are apps a great way to draw in more customers, but they also provide numerous benefits that can help increase brand recognition, increase sales, and keep customers coming back. Talk with the experts today to learn more about what you can do with an app for your business or to start the creative process to design one that’s perfect for your eCommerce company.