The battle between Hollywood’s giants seems unyielding, and Netflix is gearing up for the long haul with a recent job posting that sheds light on their ambitious foray into the world of artificial intelligence.
The streaming giant is on the hunt for a machine learning platform product manager, offering a mouthwatering annual salary ranging from $300,000 to $900,000. While actors typically earn around $200 a day, this move demonstrates Netflix’s unwavering commitment to harnessing the power of AI in the entertainment industry to disrupt the movie industry even though AI has always played a role in the industry.
At the heart of the debate between the striking parties lies the pivotal role AI will play in shaping the future of entertainment. The job listing tantalizingly hints that AI will not merely serve as a means to recommend shows and movies but will be an instrumental tool in “creating great content.” In fact, Netflix has grand plans to integrate artificial intelligence “in all areas of the business,” emphasizing the tech company’s firm belief in the transformative potential of AI on the big screen.
Netflix’s AI ambitions don’t stop there; their gaming studio is also delving into the AI realm. The company is actively hiring a technical director for generative AI, offering a hefty annual salary of up to $650,000. The efforts in this area have already borne fruit, as evidenced by Netflix’s Spanish reality dating series, “Deep Fake Love,” where contestant’s faces are scanned to create astonishing AI-generated “deepfakes.” Even in the gaming domain, generative AI is at play, skilfully crafting narratives and dialogue that immerse players in captivating experiences.
These AI-driven initiatives come in the wake of a contentious proposal from the Alliance of Motion Picture and Television Producers (AMPTP), which striking actors firmly rejected. The proposal sought to offer a one-time $200 day rate to performers for scanning their faces to serve as AI-enhanced CGI simulacrums perpetually. In this scenario, the company would gain ownership of the scan, image, and likeness of the actor, exploiting it indefinitely across various projects without consent or compensation. This proposal illustrates the complex issues surrounding AI’s intrusion into the realm of creative rights and intellectual property.
As Hollywood’s giants continue to clash, the undeniable allure of AI-powered content creation lures Netflix deeper into uncharted territory. With a tech-focused vision and a relentless pursuit of innovation, Netflix is poised to revolutionize the entertainment landscape through the formidable capabilities of artificial intelligence. The ongoing struggle between corporations and striking actors reflects the seismic impact AI will have on the future of storytelling and the delicate balance between human creativity and machine-generated artistry.