TikTok has therefore announced its social media will extend its timing for publishing videos — it used to be a minute, now it has been extended up to three minutes. Just as every social media keep updating their platform not to be left out, maintaining relevance in the industry.
TikTok aims to give its users, especially creators something remarkable and flexible for producing videos without posting multiple clips to make up a complete scene — three minutes seems enough for TikTok users. The entertainment platform has hooked its users with something Interesting to socialize about.
Towards the end of 2020, TikTok has commenced developing its timing to last longer than a minute — while surfing through the entertainment clipped video app you would notice several users have reportedly filmed more than a minute clip — especially chefs on this social media.
Filming videos for more than a minute was initially exclusive for certain users — the social media intended to test the response of this feature. Now, this feature is expected to be available for all users using TikTok globally. Still, the social media company noted this feature would be fully tweaked sooner than later, which is likely to roll out next week.
TikTok is yet to clarify how this stretched timing will bolster its most important and interesting recommendations algorithms. Still, other social platforms like YouTube and Instagram have influenced TikTok in stretching its timing for filming content.
TikTok believes it can rival YouTube since Instagram is reportedly developed its platform to be more than a square photo-sharing app. Meanwhile, Instagram’s upgrade is inspired by TikTok and YouTube’s success overtime. YouTube’s biased algorithms only recommend content that’s longer than ten minutes — since 99% of its content is a longer video.
It worth noting that TikTok is likely to follow a similar approach with YouTube’s longer videos for extended usage. Once TikTok turns out to be a social media with longer video clips, is expected to experience less of the typical short, snappy, and strange viral clips, TechBooky writes.