X will be launching its banking and streaming services in 2025, the company’s CEO stated on Wednesday. This approach builds on the microblogging platform’s goal to become a “everything app” and compete with other platforms like China’s WeChat, led by Elon Musk. The official also emphasized X’s attempts to enable users to become media creators, revealing that its 2025 strategy includes connecting them “in ways never thought possible”.
In a dramatic step that reflects its desire to become a comprehensive “everything app,” X (previously known as Twitter) has revealed intentions to introduce two additional services in 2025: X TV, a streaming platform, and X Money, a financial service.
With the introduction of X TV and X Money, Elon Musk’s X is ready to revolutionize the bounds of digital engagement by 2025. By expanding into streaming and financial services, X hopes to build an integrated platform that meets a wide range of customer needs, from entertainment to e-commerce.
X CEO Linda Yaccarino announced the impending debut of X Money and X TV in a post on the microblogging site, along with New Year’s greetings to followers. It will provide additional functionality beyond social media interactions. In addition, the platform will strengthen Grok, X’s artificial intelligence (AI) chatbot, by 2025.
This is consistent with the CEO’s vision for the company which was shared during the platform’s rebranding from Twitter to X in 2023, which resulted in significant changes such as the removal of the traditional verification system, the introduction of X Premium, and the replacement of the iconic Larry the Bird logo with the X symbol.
These activities are a huge step forward for X, demonstrating its progress beyond its social media roots and establishing it as a versatile digital platform.
X TV intends to enter the contested streaming scene by providing a platform for live sports, entertainment, and other media content.
While specifics regarding the platform have yet to be revealed, industry analysts believe that X TV may have unique features such as interactive live streams and user-driven content curation, distinguishing it from typical streaming services.
Elon Musk, the driving force behind X’s reinvention, has already hinted at making video content a fundamental component of the platform.
According to Business Insider, X TV will challenge established competitors such as Netflix, Amazon Prime, and Disney+, broadening the company’s portfolio.
On the other hand, X Money is planned to serve as a versatile payment network, possibly providing peer-to-peer transfers, e-commerce integration, and even cryptocurrency transactions.
According to Yaccarino, X Money is part of the company’s larger objective of connecting consumers “in ways never thought possible.”
This move is consistent with Musk’s long-standing interest in financial technology, which dates back to his involvement in co-founding PayPal.
By launching X Money, X hopes to compete with platforms like Venmo, PayPal, and WeChat Pay, increasing its impact in the fintech market.
Twitter rebranding
The launch of X TV and X Money comes after Twitter’s grandiose makeover to X in 2023.
The rebranding resulted in significant modifications, including the launch of X Premium, the removal of legacy verification badges, and the replacement of Twitter’s distinctive bird logo with a streamlined X.
These initiatives reflect Musk’s ambition to transform X into a worldwide behemoth comparable to China’s WeChat—a platform that mixes social media, payments, streaming, and other services.
With the introduction of X TV and X Money, Elon Musk’s X is ready to revolutionize the bounds of digital engagement by 2025.
By expanding into streaming and financial services, X hopes to build an integrated platform that meets a wide range of customer needs, from entertainment to e-commerce.
At that point, the system was said to provide far more capability than just a microblogging hub, including audio, video, payments, and banking. It was reported to want to build a “global marketplace for its users for ideas, goods, services, and opportunities”.
According to Yaccarino, X wants to alter the international social space through the use of AI. X TV is expected to be a streaming destination for live sports and other content. On the other side, X Money could be established as a payment service, though details regarding both platforms have yet to be published. It is expected to become a multifunctional platform with the launch of numerous new services in 2025, fulfilling Musk’s ambition.
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