Amitruck revealed that its trucking logistics platform had experienced a rise in revenue within a year duration, which amounts to roughly 300%. The Kenyan startup also revealed that it now has over ten thousand app downloads and yes we checked even though it looks like they are only in the Google Play Store at the moment.
The Kenyan-based trucking logistic marketplace offers a peer-to-peer network that directly connects the owners of cargo with an available transporter via its digital platforms, either the mobile app or its website. The startup truck logistics company established its marketplace in 2019 with the sole objectives to have achieved building trust and transparency amongst the users of its platform.
With the motive to ensure all its users achieve modest transactions, the logistic company designed its platform as a competitive marketplace where transporters are placed on different ranks and prices (which is accumulated by experience) to bid for jobs. In a range of viable transporters that entails their ratings, prices and experience, the cargo owners are provided with these options to hire the preferable transporter that suits the mission.
Amitruck Chief Executive Officer, Mark Mwangi said that Amitruck serves as a means to promote the efficiency of transportation whereas transporters are the service provider and cargo owners are the customers. Over time, his company has achieved more than 10,000 actives users.
Based on their reputation, the startup also participated as one of the accelerators that hosted the most recent Africa Transformative Mobility Accelerator program.
On the supply side, the logistic startup company has all kinds of vehicles (trucks) available to serve all needs for cargo transportation and has some registered companies as their customers such as Sky Garden and Twiga Foods.
Prior to the establishment of Amitruck, Mwangi said he has been in the industry for long, and he fully understands the challenges of the Kenyan transportation system which is quite a problem for both the truck drivers and the customers. He noted the fact that approximately 80% of goods movement is transported by roads and the availability of trucks from his company to ply these roads has only stabilized 20% of Kenya’s transportation inefficiency’s.
Mwangi said “As a result for most fast-moving consumer goods today in the country, up to 75 per cent of the end-price paid by consumers is to cover for logistics and warehousing costs. Until Amitruck, there was no single, convenient place to get secure and reliable transport.”
Amitruck logistics is a free platform that only demands commissions for using its services. The startup company happens to be competing with other companies that provide tech-based services. The pace at which the startup company is growing, it is expected of Amitruck to lead the Kenyan logistic industry into a new phase because they are the only truck logistic company that offers an integrated peer-to-peer transport operation. The platform encourages a competitive bidding and instantaneous payment system in the whole of Kenya.
When Amitruck was launched in 2019, they had no venture capital investment or any other means of investments to fund their business operations. As of April of 2020, the startup received its first funding from GreenTec Capital Partners, the funds also financed the building of its headquarters. With the pace at which Amitruck is progressing, the startup plans to expand its services across East Africa.