Bolt has introduced a new virtual shopper assistant to help retailers turn guest shoppers into account-holding customers.
The company famed for its one-click checkout experience, will hope to use this VSA to maintain it’s competitive edge.
Bolt CEO, Maju Kuruvilla in a conversation with TechCrunch posited that instead of having to deal with pop-ups or other disconnected methods of obtaining a customer’s email address, retailers, it would like to have a fully end-to-end connected experience for shoppers that has the leverage to enable them to log in friction-free while also providing product recommendations and turning first-time customers into lifetime customers.
In the words of Kuruvilla:
“In working with a lot of retailers, one of the themes that has been coming lately is how do they connect with their shoppers?”.
“Today, a lot of those experiences are controlled with a lot of disparate tools, but they are a fairly disconnected experience.”
The Shopper Assistant helps the integration into a retailer’s site, allowing customers to simply check a box to subscribe to newsletters, utilizing first-time shopper coupons at checkout without having to leave the site, log into email to find the code and copy and paste it at checkout.
According to Kuruvilla, it’s customer, an athletic and lifestyle retailer known as Tyler is one of the customers to use the Shopper Assistant. He noted that after the integration of the Shopper Assistant, the company had instant results, and this included a 16 percent increase in account registration, 14 percent increase in the retailer’s logged-in shopper rate and percent additional increase in checkout conversion.
Tyler’s director of e-commerce and marketing, Justin Dermitwhile outlining the benefits Bolt’s new Shopper Assistant in a written statement said:
“Tyler’s has been looking for a way to streamline account creation and checkout in order to increase our number of repeat shoppers, and we love that Bolt consistently innovates ahead of the market to help us stay competitive”.
Continuing, he said:
“We’re already seeing success in terms of increasing account registrations and logged-in shopping.”
The Shopper Assistant ain’t fashioned for just first-time shoppers to a site alone. Returning shoppers will also benefit as they will get a more streamlined login experience which included a secure sign-in with the use of Bolt’s passwordlesslogin.
Once shoppers log in, they can easily see items on the platform like the past order history, recently viewed products, product recommendations and re orders.
They can also track live orders, akin to what is obtainable at Amazon.com.
Kuruvilla says for it’s one-click experience, Bolt on the average yields about 9.5 percent of shopping volume on a merchant site, and shoots up to about 30 percent immediately its about six months merchant starts using the platform.
Bolt started out with the targeting of Small and Medium sized businesses with the use of it’s checkout technology but has now developed to the provision of enterprise-grade products.
“We are very excited to continue to be a solution for merchants of our size and scale,” Kuruvilla added. “The enterprise product is helping large merchants gain a lot of great momentum.”