Ecommerce has many advantages for entrepreneurs. It’s the reason why it continues to grow while brick and mortars appear rather stagnant by comparison. However, running an online business poses its own unique challenges. For one, your business will likely be targeted by hackers, cybercriminals, and even spies who wish to do harm to both you and your customers. To fight back against these threats, you need to invest in cybersecurity. Here are just a few of the reasons why online businesses need cybersecurity.
You Will Be Targeted by Hackers
One reason why online businesses have to invest in cybersecurity is that they will be targeted by hackers. According to statistics, 30,000 websites are hacked every day. It’s not really a question of if you’ll be hacked. It’s more of a question of when. If you are hacked, you should prepare for the worst. While some hackers hack websites for fun, many more do so to make a profit. They take a risk and breach a company’s network with the goal of defrauding the company or its customers. The results can be disastrous. However, with the right cybersecurity infrastructure in place, you will have the ability to fend off many such hackers and cut them off before they do any real harm to your business.
Cybersecurity Can Protect You From Lawsuits
Due to the fact that security breaches are so common for online businesses, it is expected that you must invest in cybersecurity to do business with the public. If you do not, this could be held to constitute negligence in a court of law. Many significant hacks target sensitive customer data like names, credit card numbers, street addresses, and more. This data is then sold to the highest bidder on the dark web. The data will then be used for identity theft and other forms of fraud. Your customers could end up being swindled out of thousands of dollars. At that point, they may come together and file a class-action lawsuit. The lawsuit won’t be against the hackers. It will be against your company. If you can’t prove you did your due diligence to prevent the hack, you could be on the hook for millions of dollars.
You May Be Targeted by Corporate Spies
However, the threats you face may not only originate from hackers in foreign countries overseas. In certain cases, they may originate from your own competitors. Corporate espionage is a bigger problem than most business owners realize. Many industries are cut-throat in regards to the stiff level of competition. If they see a way to gain an advantage over others in the market, they will take it. That may involve implementing hackers to breach the company networks of competitors to steal trade secrets. In other cases, they may hire someone to bug your office so they can overhear your plans regarding your business. An x-ray analysis may be required to discover bugs hidden in things like phones, calculators, USB chargers, and more. It can get that nefarious.
Cybersecurity Can Protect Your Reputation
The damage done by a hacker doesn’t end with the data that was lost or stolen. In many cases, the negative impacts can last for many years. If you’ve been the victim of a substantial hack, it can absolutely devastate your business’s reputation. Each news article regarding the hack can send out waves of bad PR that can continue reverberating for a very long time. In many ways, the internet is forever. The consumers you need for your company to make a decent profit may abandon you if they believe they will end up as victims of identity theft and other cybercrimes simply by purchasing your products. Even suppliers and vendors may end up becoming wary of you. Overall, there is no such thing as good PR emanating from a hack. Your only choice is to stop one from happening by making the proper investments into cybersecurity.
Cybersecurity is an absolute must for an online business of any size. If you sell goods or services online, you will eventually be targeted by hackers and other cybercriminals. You need to be as pre-emptive as possible in regards to stopping these threats. That requires making cybersecurity a priority in your company. If you don’t, the repercussions for you and your customers can be severe.