Huawei and GSMA Unveil AI-Enhanced “New Calling” at MWC Shanghai

At today’s GTI Summit held within the walls of MWC Shanghai, Huawei and its global industry partners made waves by claiming four top awards in the world’s first-ever New Calling x AI Challenge, presented by GSMA & GTI .This competition showcased visionary use cases combining next-gen calling features and artificial intelligence, spotlighting a nascent but powerful shift in how we communicate.

New Calling + AI: Redefining Voice Communication

The Challenge attracted nearly 100 submissions from 16 universities and 58 companies worldwide, reflecting a surge of innovation in AI-based communication. Entry winners included:

• “5G New Calling x AI in Nanjing”, a collaboration between China Mobile Jiangsu and Huawei.

• A paradigm-shifting stc Bank intelligent customer service experience integrating network AI with New Calling.

• Service AI × Network AI telephony enhancement by China Mobile Henan and Huawei.

• A2A Intelligent Agent Interconnection, Huawei’s own autonomous calling agent model.

These projects are bringing features like Visualized Voice Calling, Real-Time Translation, and Simultaneous Interpretation into everyday use, spanning markets from China to Europe and Latin America.

Why you should pay attention

1. Voice evolves into experience – What was once simple voice is now enriched with AI for better clarity, context, and interaction.

2. Operators re invent services – Telcos are moving from pipes to platforms, layering AI over audio to sell value, not just minutes.

3. Global rollout gains momentum – These technologies are live in multiple regions, setting the tone for voice communication’s future.

4. Enterprise and consumer impact – From banking to retail customer service and remote collaboration, voice is becoming intelligent and actionable.

Broader Industry Context

This AI + voice fusion aligns with broader themes seen across MWC:

• Huawei’s broader 5G-A push includes AI Ultra‑Broadband (AI-UBB) for scenario-driven services.

• A GSMA IoT Summit highlighted how satellite-integrated connectivity and 5G-A eRedCap IoT are converging into intelligent enterprise platforms.

• Meanwhile, a Low-Altitude Summit underlined the rise of drone‑based, network-coordinated services in urban skies.

Together, these events confirm a powerful narrative: telecom is reinventing itself, layering AI into every interface—from voice and broadband to IoT and aerial mobility.

Huawei’s sweep at the inaugural New Calling x AI Challenge cements the message: intelligent calling is not just coming—it’s here. With live deployments and real-world use cases, voice services are transforming into smart, contextualized experiences rich with AI. This breakthrough sets a new benchmark for communication as a service—one powered by cognitive networks, not just carriers.