Another e-commerce company has been added to Techbooky.africa’s list of e-commerce companies to sign a partnership deal to bolster customers’ and merchants’ e-tailing activities. Today’s report features Jumia and United Parcel Service’s (UPS) strategic partnership that is solely focused on logistics solutions schemed to track both customers’ and merchants’ packages. The UPS and Jumia partnerships leverage provisional labour and ordered packages for simplified tracking to selected destinations within the nooks and crannies of Africa.
Unlike the mode of the partnership deal other e-commerce companies have signed, the Jumia and UPS partnership offers intertwined business productivity whereby both parties have the need to innovate their autonomous resources to mitigate their distribution network as a pair. UPS is a giant package tracking company based in the USA — it also exhibits a domineering charisma in the African logistics industry.
Jumia intends to formally access UPS’s workaholic system to promote its e-commerce services encompassing the Nigerian digital market towards Africa’s last-mile delivery network. Recall Jumia focused its e-commerce service in Africa’s top-notch commercial geographical areas such as Nigeria, Kenya, and Morocco.
It is a no-brainer UPS is willed to serve Jumia’s last stretch of a B2C parcel delivery service that expands its package tracking network in Africa.
Aside from partnering with the caucasian package tracker, Jumia has reportedly sowed e-commerce trails in Cote d’Ivoire and Ghana — that explains compacting with UPS payoffs strategically. Jumia intends to employ a UPS tracking system to keep tags on its potential Ghanaian and Ivorian e-tailers ordering packages from its online store. Likewise monitoring every transaction to comprehend its target e-commerce market research poll prior to debuting Jumia in its target market e-commerce marketplace.
“Today, we are helping other businesses overcome these infrastructure challenges by giving them access to our logistics platform. We are delighted and humbled by the opportunity to partner up with UPS, a global logistics leader, to offer the last mile solutions in Africa.” Jumia’s Senior Vice President of Logistics, Apoorva Kumar comments affirm UPS will fill the void other third-party logistics company aren’t competent to track packages across African borders. “We view this as a validation of the strength of our logistics platform as well as an incentive to double down on our efforts to further enhance our services and build a world-class logistics business in Africa,”
Kumar also reminisced the challenges Jumia encountered during its startup phase when Jumia had to improvise in modifying its target market. Jumia continued to serve its e-commerce services to an underserved market populated with potential e-tailers. Still, Jumia’s annual revenue remained stagnant until the e-commerce company released its digital store to accommodate third-parties logistics services that moved parcels to last-mile delivery destinations in underserved communities.
The third-party logistics existence on Jumia has reportedly bolstered Jumia’s revenue growth exceedingly. Jumia’s third-party logistics solutions also retained customers’ and merchants’ e-tailing activities encouraged by Jumia’s reliability to market its e-commerce dealings with instant delivery. Kumar noted the “challenge was a catalyst for Jumia to build an unparalleled logistics platform in Africa offering our sellers and consumers reliable, convenient and cost-effective delivery services.”
In sum, UPS executive personnel, Gregory Goba Ble shared enthusiastic comments that revealed his innovative mindset about duly utilizing the partnership with Jumia. Gone Ble’s is UPS’ President of Engineering and Operations for the Indian subcontinent, Middle East and Africa. In a nutshell, Gobe Ble intends to judiciously integrate the UPS package tracking network paired with Jumia’s last-mile delivery network.
Gobe Ble is optimistic about the outcome of partnering with Jumia whereby both parties will experience intertwined revenue growth. Likewise innovating their logistics sector to attract customers and merchants in trusting their instant package delivery operations. Nonetheless, Jumia warehouses will be accessible to UPS users to drop off or pick up packages. Still, UPS is one of many other logistics solutions available on the Jumia supply chain.