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Streaming is on the rise while live TV is on the decline


Streaming continues to gain grounds in a recent research conducted in the US. The Nielsen report shows that while live TV viewing is on the decline when compared to past years, streaming has gained grounds. While many may have suspected this, what we many didn’t know is that this trend cuts across all ages.

According to a LA times post, the amount of time spent watching video on computers and smartphones each day among those age 55 and up increased 55% in the third quarter, compared with the same quarter last year.

Among adults 18-to-49 years old, a group cherished by advertisers, daily viewing via the old-fashioned tube decreased 3% compared with last year, while digital viewing grew 53%.

Compared with a year ago, time-shifted viewing through digital recording devices and video on-demand grew to 14 hours and 20 minutes a month, from 12 hours and 31 minutes a month last year.

Watching of video on the Internet exploded to 10 hours and 42 minutes a month, a big surge from six hours and 20 minutes a year ago.

This trend is no just seen in the US alone, Europe and Asia have also seen a significant growth in music and video streaming services. Coming home to Africa, the growth in Africa is also on a steady rise. With over 880 million active mobile users and another expected 330 million smart devices on the continent by 2017, you can deduce that more and more Africans will begin to subscribe to online streaming services. There has been a gradual improvement in data services in many countries across the continent and this has had an impact on streaming.

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