Tinder Adds Double Date Feature for Friends

Chatting with other people who have coupled up for double dating will be possible now on Tinder App.

Tinder is more than simply a dating app for single people these days. According to the corporation, a new function called “Double Date” will be available in the US and will allow you to ask a friend to locate and match with another pair. This was announced with the launch of a new Double Date feature on Tuesday, allowing users to speak with possible matches while forming groups with friends, in an attempt to appeal to younger users in the face of dwindling user engagement.

A new tool on Tinder that will assist you in finding folks to go on double dates with a friend has been formally released. According to the dating site, it’s a “low-pressure, group-first” approach to dating, but in reality, it’s a great choice if you would rather meet someone new with a friend by your side, whether for anxiety or safety reasons. You must select up to three friends to form a pair with by tapping the Double Date icon in order to utilize the feature. You may then browse through other Double Date pairs who have at least one of your choices, such gender and sexual orientation, as TechCrunch points out.

With Double Date, users can browse through other partnered users who share at least one of their personal preferences, such as gender or sexual orientation, and pair up with a friend. A group chat including all four participants starts when one of the pair members receives a match. If users would rather communicate one-on-one, they can also choose to like a specific profile within the match. Up to three friends may be invited by users to participate in this novel dating activity.

Even if only one pair is matched, a group chat is generated with all four participants; however, you can always swipe right on a group member to have a one-on-one conversation. Tinder claims that when the service was tested, users aged 29 and younger really liked the function. Apparently, women were three times more inclined to appreciate a pair than an individual profile, which made it more popular with them.

This strategy encourages users to go on double dates with friends in an effort to ease the stress and worry that come with dating alone and make the situation more comfortable for all parties.

According to Cleo Long, head of product marketing, “in early testing, users consistently told us they felt more comfortable being their authentic selves when connecting as a pair with a friend, which often led to stronger engagement,” she told TechCrunch. “Whether those meetings turn into friendships, romantic relationships, or something else entirely, the group chat format helps break the ice and makes it easier to plan casual get-togethers.”

The introduction of this new feature comes after Match Group, Tinder’s parent company, revealed a 5% drop in paying users, dropping to 14.2 million in the first quarter across all of its dating applications.

More significantly for Match Group, the company that owns Tinder, the function was successful in attracting new users and persuading existing ones to return. 15% of users who accepted a Double Date invitation were either brand-new to Tinder or had just reactivated, according to the app’s studies. Following a 5 percent drop in paying customers in the first quarter of the year, which led to reduced revenue and share prices, the firm stated in March that it would be laying off 13 percent of its employees as a cost-cutting move. Tinder Matchmaker and Share My Date “turn dating into more of a team sport,” and Double Date builds on that success, Cleo Long, head of marketing for the site, told TechCrunch. It was created with the knowledge that the majority of single individuals turn to their friends for support when dating.

Double Date might be an attempt to draw in new consumers and win back these existing ones. Nearly 12% of users who accepted a Double Date invitation were either new or returning users, according to the company’s encouraging early testing data.

Individual users taking part in Double Date talks sent 25% more messages than they would have in a normal one-on-one conversation, according to further internal statistics. It was discovered that the amount of messages in these group chats was 35% greater, particularly among users who were under 29.

A few markets, including regions of Latin America, Spain, and the Nordics, were used to test the Double Date function. The feature will be rolled out globally in July.

Group-oriented dating experiences have gained popularity, as evidenced by the success of apps like Fourplay, DuoDate, and Doubble in this market. Remarkably, according to a survey by the UK-based dating app Slide 1828, 48% of Gen Z participants think that going on double dates could help them feel less anxious about dating. 

Long informed us that in addition to Double Date, additional services like Matchmaker and Share My Date are comparable choices that assist in “making dating more of a team sport.” According to a recent Tinder survey, almost half of single people turn to friends for help navigating the dating scene, Long pointed out.

Though it focuses more on establishing a serious yet comfortable dating experience than a party atmosphere, the feature also appears to expand upon other ideas, such as the earlier Tinder Social. 

Double Date is now only accessible in the US, Spain, and some regions of Latin America and the Nordic world. In July, Tinder will make it available to users worldwide.