Tinder is testing a new AI-powered feature called Chemistry as it looks to reduce “swipe fatigue” and dating app burnout, according to details shared around Match’s latest earnings call.
The feature, introduced last quarter, is designed to offer a different way to discover potential matches: instead of endlessly swiping through profiles, users can answer questions and receive more targeted recommendations. With permission, Chemistry can also access a user’s phone Camera Roll to learn more about their interests and personality.
On Match’s Q4 2026 earnings call, Match CEO Spencer Rascoff said Chemistry is currently only being tested in Australia. He described it as an “AI way to interact with Tinder,” where users can choose to answer questions to get “just a single drop or two” of recommendations, rather than swiping through many profiles.
Rascoff also suggested the company plans to apply the AI feature in additional ways beyond today’s Q&A and Camera Roll-based signals, though no further specifics were shared.
Match’s move toward more AI-driven discovery comes as Tinder and other dating apps face declines in paying subscribers, signs of user burnout, and drops in new sign-ups.
As part of that effort, the company said it is redesigning discovery to make it less repetitive, while also leaning on tools like Face Check, a facial recognition verification system aimed at reducing bad actors. Match said Face Check led to a more than 50% reduction in interactions with bad actors on Tinder.
Alongside product changes, Match said it will increase marketing to boost Tinder engagement, committing $50 million to Tinder marketing spend. Rascoff noted this will include creator campaigns on TikTok and Instagram where users will make claims that “Tinder is cool again.”
Match reported a fourth-quarter earnings beat with $878 million in revenue and EPS of 83 cents per share, above Wall Street estimates. The company also gave weak guidance, which saw the stock decline on Tuesday before rising again in premarket trading on Wednesday.
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