Guest Post: Master Digital Marketing with These 7 Essential Tools

Content marketing forms the cornerstone for businesses thriving in the digital milieu. It constructs a bridge that connects your enterprise to potential customers, directs traffic to your digital doorstep and provides visitors with information of high value. More so, content marketing facilitates a buzz around your offerings and amplifies your brand’s voice within the industry, positioning you as a thought leader.

Solidifying your footprint in content marketing begins with a robust strategy. This entails selecting the appropriate tools that eliminate intricacies from your workflow and amplify your marketing thrust. To facilitate this, we have curated a list of excellent content marketing tools for your consideration.

## BuzzSumo
BuzzSumo emerges as a comprehensive research and monitoring tool that empowers marketers to unearth high-performing content within any niche. Furnished with a potent social media search engine, BuzzSumo identifies both the most shared content and exceptional authors for specific topics or keywords. The tool also accommodates timely notifications for updates related to links, authors, keywords, domains, brands, and much more.

BuzzSumo allows you to pinpoint and create optimal content that resonates well with your target demographic, thus resulting in higher engagement rates. Additionally, it offers the ability to scrutinize and draw lessons from competitor websites, aiding in tweaking your marketing endeavors for heightened competitiveness. Customizability is a huge advantage with most of it’s features.

## Ahrefs
Ahrefs stands as a web analysis tool that bolsters your marketing, SEO, and link-building strategies. Packed with features such as a site explorer, keyword and domain mentions tracker, and a backlink checker – Ahrefs provides you with expansive social metrics for popular platforms. It offers comprehensive reports on link and domain ratings across search engines.

Ahrefs’ competitive analysis feature monitors competition by assessing their URLs or domains and the websites linking to them. Discovering who is disseminating your competitors’ content on social media has never been easier. With this wealth of information, building backlinks and sourcing innovative content ideas to elevate website traffic becomes significantly simpler.

## Buffer
Buffer optimizes management of various social media networks by providing an efficient schedule feature for posts on Facebook, Twitter, Google+, and LinkedIn. Content creation can happen directly within Buffer, with posts added to a queue and published according to pre-defined schedules. It studies social media usage patterns and suggests the optimal posting time based on maximum engagement.

Buffer allows posting to multiple networks simultaneously at the click of a button. Its autocomplete feature for Twitter said to enhance connectivity with followers and build a larger audience.

## Contently
Meaningful content stands as the best engagement tool on social media. Contently helps you forge a personal brand narrative and creates content that piques the interest of potential customers. The Contently team assists in crafting a content roadmap that directs your digital marketing efforts.

Containing a network of freelance writers and an editorial team, your social networks will always exhibit fresh ideas. Contently consolidates management of your editorial assets, allowing review, approval, and direct uploading to your site from within the platform itself.

## CoSchedule
CoSchedule emerges as an amalgamation of an editorial calendar and a social media marketing tool. It allows planning, creation, and promotion of content under a single platform. It offers a WordPress plugin for direct posting to your site and an analytics toolset to gauge marketing campaign effectiveness.

CoSchedule consolidates all your social media accounts into a single platform for streamlined content sharing. Team features and task management tools make social publishing a cinch.

## Google Analytics
Google Analytics sits at the heart of any content marketing campaign. It tracks and records website traffic, calculates advertising ROI, and monitors performance across social networking sites and applications. Aided by Google Analytics, comprehending your customers at every stage of the sales funnel becomes increasingly efficient.

With powerful SEO reports via Google Webmaster tools, assessing the performance of your keywords in Google’s search rankings becomes straightforward.

## MailChimp
MailChimp, an email marketing tool, enables businesses to design, analyze, and dispatch emails and ad campaigns, gather statistics, and advance their email marketing strategies. It features robust reporting tools that offer an in-depth analysis of marketing campaigns, email tracking, and report generation.

MailChimp supports effortless management of your subscribers, allowing up to 12,000 emails per month without additional charges. Customize integrations, connect your e-commerce store and create custom widgets for social media sites. Its RSS feed function ensures immediate delivery of your latest blog entries to your mailing list.

In conclusion, a victorious content marketing strategy mandates tools that facilitate creation of engaging unique content, continuous customer engagement, and thorough analysis of marketing data. Regardless of your chosen strategy, these tools offer comprehensive support for your digital marketing endeavors.

*About the author*: John Porter, based in Southampton, freelances as a writer deeply engrossed in technology. Inquisitive about business and productivity applications, he enthusiastically shares his findings on Twitter @johnpourter.