Link building is and always will be an important part of an SEO strategy. In this article we will look at ways you can implement some of the most useful link building best practices. As an SEO professional, it is important that you come up with the best link building tool and ways to carry it out effectively. As an organization, this is crucial for your growth, and results are the best way to gauge success. However, you may have been going about your SEO strategies incorrectly. If you think link building is not indispensable for SEO, then think again. Link building is a crucial SEO strategy that can help your website rank higher on search engines and it also drives organic traffic to your website.
The only change in link-building strategy nowadays is focusing on quality instead of quantity. Earlier search engines used to rank web pages with tons of links higher on the SERPs. However, the algorithm is changing, and search engines focus more on quality and relevant links. Thus, if your website/page has a quality link providing value to the consumers, the page will rank higher. Therefore, you need to start implementing strategies into your SEO campaign for effective link-building.
Tips for effective link building
Contact the site you are the linking to
When you write an original piece of content on any topic, you will undoubtedly link to some third-party web page. A good strategy to get backlinks is to let the editor know that you are linking to their website. You can also casually ask them to return the favour as it helps you both. If they agree to this deal, you get a sweet deal that is mutually beneficial. However, do not pressure them by constantly messaging them to link to your site.
Start guest blogging
Guest posts are an interesting way to build links, and if you do it right, the quality of these links is exceptional for your website. A guest post is writing a blog or article for another website with high DA. When you contribute a guest post that is relevant, valuable, and original to a high-ranking site with internal links to your site or a link in your bio, you can get backlinks. Also, through guest blog posting services, you can build a relationship with other editors, which always comes in handy. Lastly, through guest posts, you can get organic traffic to your site, and all of this helps with getting a higher ranking.
The thing to remember here is to always follow the guidelines of the site before submitting a guest post. If it doesn’t follow the rules, rejection is in the cards for you. Be consistent with your guest blogging strategy to see results.
Start a blog and write original content
Having your blog also helps you get a high-quality link. When you share beneficial, unique, relevant information on your blog with statistics, visuals, and more, people love it. Thus, they will share it on their social media or use your link on their website. It increases the quality of the link and helps you get better ranking, awareness, and traffic.
Again, be consistent if you want to see results. If you post one blog and forget about updating the same, this strategy will not work. You have to keep your blog alive by posting good content consistently. How-to articles, guides, or entertaining content have a high chance of getting backlinks, and you should try them undoubtedly.
Work on technical SEO
Links sometimes can be broken, or the page doesn’t work anymore. Sometimes people aren’t aware that the links for the website are not working anymore. All this can affect your link-building strategy. Thus, you have to be on top of this by doing a technical audit. It will allow you to analyse your site and understand if they are working or not. Tips:
- To fix a broken link, email the editor regarding the same with the correct link.
- To fix 404s, send the editor a new link similar to the previous page.
- If migrating from HTTP to HTTPS, ensure that you also migrate and update the links.
When you perform technical SEO and fix these links, you can do better in SERPs, and indexing and crawling for search engines becomes easier.
Use infographics in your content
When you use a professional and detailed infographic in your content, there is a high chance that people will link back to the same. Infographics are exciting and make it easier to grasp challenging data. Thus, they are perfect for getting better and high-quality links. One tip: make sure everyone who uses your infographics gives you proper credits and links.
With these simple strategies, your link building tactics will yield the best results.