Image Credit – Unsplash
Over the last decade or so we have seen the internet has grown all over the world at a tremendous pace.
As per Statista, the number of internet users in 2017 was 3.65 billion, and that rose to 4.48 billion users in 2019.
We have seen the rise of technological advancement from mobile to AR, VR, AI and AMP. Technology has shaped in the smarter web design with machine learning and with intuitiveness and clarity of use.
The trends in web design have gradually moved from the grids and traditional stock photos to the highly creative way of web design that is highlighted by bold colours, asymmetric layouts and vibrant illustrations.
Here are some trends in web design for 2020:
Top Web Design Trends in 2020
- Photos and Illustrations
Here design is based on mixing hand-drawn illustrations and photos to offer a fun element.
- Black and White
The black and white web design always appear in the top design lists, each year. They offer minimalist design, maxi typography and line art elements.
The biggest effect lies on minimum use of colour. Accent colour makes the call to action and point of interest prominent and breaks the monotony of the monochrome.
- Minimalistic Design
The minimalist trend became popular many years back but remains
In fashion for the website. It offers faster loading times and enhanced compatibility between screen sizes. The experts make use of maxi typography to issue a stronger statement.
Example of minimal design and typography have a bold style and interesting letterforms. It comes in the dominant’s form typeface in the form of headline combined with the natural typeface for all other content. Often custom typography becomes the central point of a minimal framework.
- Retro Style in Modern Web design
Retro design connects with the viewer with a feeling at home. It revolves around nostalgia. Sometimes, the designers combine retro design with comic magazine and newspaper.
Moreover, a wide range of typography can be used by retro design to achieve various styles. Modern 3D Graphics design can be retrofired because of special techniques used by designers.
- Patterns and Textures in Web Design
Patterns and textures bring a realistic element to web design. A specific pattern is used say a monochrome simple pattern for developing a printed look.
Patterns become useful for narrating the brand story say a textured-pattern. They provide wallpaper, paper, floral and many more appearances for your website.
- Line Art for Clean and Creative Website
Line Art is a great trend to work in 2020. Line Arts use clean lines and no shading along with bold line contrasting against the background. The designers create clean, professional, creative web designs with Line Arts.
Line Art creates outstanding logos with colour or monochromatic. Logos help in narrating brand stories. It appears as patterns say in the form of phone cases, t-shirts, etc. Moreover, designers use line arts to guide the user through the website say a magnifying glass representing a search option.
- 3D Elements and Motion Effects
The designer can build beautiful 3D websites with great effects – static, dynamic or animated. The websites vary from an effect on the website, moveable with a mouse. Moreover, animations and interactions can be created with user interactions on the page. Furthermore, the designers create blurred or transparent effects on the website.
You can also have scale-up, rotating or mouse effects .
Video Credit – https://elementor.com/
Finally, fluorescent colors used in web design along with 3D elements provide energetic, futuristic look for the website. Finally, static 3D elements offer smooth shapes, realistic looks and mesmerizing colors.
- Chatbots and Voice User Interface
Technological advancements contribute a lot on web design. Chatbots can work efficiently and intelligently with AI and machine learning. When used in web design they make it more smarter and conversational by answering queries from specific clients.
Video Credit – https://landbot.io/
Moreover, they enable users to easily find content. The designers use bright colours for prominence and mascot for brand representation with a personable face.
Many web designs use micro-interactions for better user experience, explain functions and provide feedback. Micro-interactions provide product moments with one small task only. It offers a human-centric design concept.
Image Credit – https://99designs.com/
Animations can improve and enable micro-interactions. Designers use them as a means of user engagement. Moreover, micro-interactions enable users to know about the status of the process. It nudges the user to interact with Call to Action (CTA) for higher engagement.
- Glitch Art
The brands use glitch art for a fascinating look. The designers can superimpose various images for an ethereal effect. They increase noise or grainy artefacts for the effects of an old analogue broadcast or an old film.
Blurred textures and asymmetrical geometries acts as background images. It uses uppercase letters with jagged and fuzzy effects for symbolizing movements.
In 2020, we are sure to find more surprises awaiting for us in web design. But, which of the above options you adopt depends on the requirements of your brand. It all depends on your organization.
Ankit Kharola is digital marketing manager at Cliffex. I am a Technical Writer and generally jot down about the latest trends and market research about recent trending technologies. Apart from writing, I always enjoy reading books, traveling, and discussion on technology.