In an inventive collaboration, Yahoo teamed up with Live Nation, the world’s leading concert promoter, on a pioneering initiative to stream a free live concert every day for one whole year. The venture aimed at revolutionizing Yahoo’s video site, Screen, piloting it towards being YouTube’s top competitors. This undertaking also aimed to create an online ecosystem for live concerts, a concept not fully embraced by consumers at the time.
The idea behind this partnership was to cultivate a culture of online concert viewing by making it accessible and frequent. They committed to stream concerts every day of the year, including major holidays. Management of the shows, from booking to camera crew, fell under Live Nation while the production costs were financed through ad revenue, with Kellogg as the inaugural sponsor.
Online music streaming platforms such as Spotify, Pandora, and iHeartRadio witnessed surging popularity, while CD and download sales were steadily declining. Iconic music festivals like Coachella and Bonnaroo had managed to amass a sizeable online crowd. Yet, drawing large audiences for online concerts seemed daunting. Despite online video popularity, the appetite for online concerts didn’t match—perhaps due to the duration of the performances or the difficulty to replicate the immersive concert venue experience digitally.
Although technology advancements made streaming more accessible, attracting audience to online concert streams remained an uphill battle. Through this initiative, Live Nation and Yahoo tried to overturn this trend by offering consistent, high-quality performances that would pave the way for new forms of artist-fan interactivity and increased artist visibility.
The platform showcased a mix of renown names like Justin Timberlake, John Legend, and The Fray, alongside emerging artists from various music genres. While the endeavour was initially greeted with excitement, especially by talent agents, questions regarding its potential to amass a considerable audience lingered, considering previous unsuccessful attempts.
Despite doubts, Yahoo and Live Nation stayed positive. The firms were confident that providing regular, high-quality performances would eventually garner a devoted audience, making online concert streaming a part of the quotidian routine for music lovers globally. They were firmly committed to reshaping the music industry, hoping to prompt music fans to state, “This is becoming my daily habit.”
This article was updated in 2025 to reflect current trends and insights.
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Paul Femi Balo is the founder and publisher of TechBooky. He covers artificial intelligence, African technology, digital infrastructure, enterprise technology and the global digital economy.
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