Yahoo to Acquire Flurry to Strengthen Mobile Products

Over the years, Yahoo has strived to reshape daily user behaviors, centering on mobile technology. We’re thrilled to announce Yahoo’s agreement to acquire Flurry, a renowned mobile analytics company.

The procurement of Flurry emphasizes our dedication to fostering engaging, innovative, and visually stunning mobile applications and monetization solutions. Joining forces with Yahoo supplies Flurry with the necessary resources to expedite the development of platforms that empower developers to construct superior apps, reach the appropriate users, and discover new revenue streams. Collectively, our objective is to amplify Yahoo’s mobile experiences, yielding more bespoke and invigorating products.

Analytics serve as essential tools for mobile developers to better comprehend and optimize their apps. A portion of our investment is being recycled into nurturing developers to formulate remarkable analytics products. Our joint magnitude will greatly hasten revenue expansion for numerous developers and publishers within the mobile ecosystem.

By merging our services, we could generate more effective mobile advertising solutions for brands interested in establishing connections with their audience and gaining exceptional desktop and mobile insights. Users will enjoy more personalized and stimulating app experiences.

Since 2008, Flurry has spearheaded the industry in mobile app customization and personalization. Flurry’s success is evident through their statistics:

– Flurry Analytics is utilized by 170,000 developers
– Reaches 1.4 billion devices on a monthly basis
– Records 5.5 billion app sessions daily
– Is installed on average 7 apps per device
– Monetizes 8,000 publishers
– Cooperates with mobile developers in 150 countries.

Yahoo’s ascending mobile usage is evident in our Q2 earnings report:

– Yahoo’s mobile display and search revenues have surged by more than 100% YoY
– More than half of Yahoo’s total monthly audience visits via a mobile device
– In Q2, over 450 million mobile monthly active users visited Yahoo, a 36% YoY surge
– Time spent on mobiles has increased by 79% in the past year
– On average, Yahoo users now spend 86% of their smartphone time on apps.

The robust growth in Yahoo’s mobile traffic is propelled by its exceptional team and products, and Flurry’s success is a reflection of consistent dedication from its committed team in creating a vital platform for mobile developers. We aim to amalgamate our inventive genius, thereby enhancing the mobile ecosystem offering analytics and monetization solutions to improve developers’ achievements.

Post transaction completion, Flurry will persist to operate from its existing locations, retaining its vision, mission, and focus. Flurry’s products, bolstered by Yahoo’s support and investment, will continue to function and innovate. Today signifies an incredibly invigorating day for both Yahoo and Flurry as we warmly welcome this outstanding new team to join our ranks.

Note: This transaction is subject to standard closing formalities. For more information concerning this news, please refer to the press release we released today.

*Source: Scott Burke/SVP Advertising Technology*

Minor enhancements were applied in 2025 for readability.