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The New Apple TV App Launches Today On iOS, Apple TV, And Samsung TVs


Apple has major plans for your television and the big-screen shake-up is beginning today with the launch of the all-new Apple TV app—The US technology firm has just announced that its latest update is available now on iPhone, iPad and Apple TV devices.

In a move to make it more accessible to users, the Apple TV app will be available on Apple’s full slate of devices, the service will also be integrated into Samsung’s Smart TV platform. The app will work with Samsung’s Universal Guide, voice assistant Bixby and its TV Search function. The new app on Samsung television will come in all 2019 and selected 2018 models will now be compatible with the service. The new Apple TV app will aim to bring all the content you enjoy watching into one place with your iTunes library now sitting alongside programming from platforms including the BBC iPlayer, My5, ITV Hub and Prime Video.

Samsung is the only TV manufacturer that’s getting the TV app at the current time. On compatible Samsung TVs with the Smart TV platform, users are able to select the Apple TV app icon to access their Apple content. With the Channels feature in the Apple TV app, Samsung users can subscribe to services like HBO, Showtime, Starz, and more, and watch content from those services directly in the Apple TV app. 

Samsung users will also have access to more than 100,000 TV shows and movies to buy or rent from iTunes, including content that’s available in 4K HDR. And all iTunes content and other content from an iPhone, iPad, or Mac can also be AirPlayed right to a Samsung TV for the first time, making it easier to get content from Apple devices to the TV. Samsung TVs compatible with AirPlay 2 and the TV app are listed below:

  • Samsung FHD/HD 4, 5 Series (2018)
  • Samsung QLED 4K Q6, Q7, Q8, Q9 Series (2018 & 2019)
  • Samsung QLED 8K Q9 Series (2019)
  • Samsung The Frame Series (2018 & 2019)
  • Samsung The Serif Series (2019)
  • Samsung UHD 6, 7, 8 Series (2018 & 2019)

“For the last decade, Samsung has been at the forefront of offering the broadest selection of content available to consumers on our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics. “As the first TV manufacturer to integrate the Apple TV app on a Smart TV platform, Samsung continues to offer our customers incredible value and access to the Apple TV app experience on the largest screens available today.”

Other Smart TV makers are gaining AirPlay 2 support including Sony, LG, and Vizio, but Samsung is the first partner to support the Apple TV app. The TV app available on Samsung Smart TVs will allow Apple customers who are already in the Apple ecosystem to access their previously purchased content without needing to have an Apple TV set-top box, which is a first.

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