With so many long-term SEO strategies to consider, it can be difficult to know which tactics will improve the effectiveness of your business and enable it to produce long-term results. In this article, we will look at five fundamental steps that will help you build long term SEO results.
1. Perform an SEO site audit
Before you begin to improve or add your content on your site, you should first evaluate your website and its weakness from an SEO standpoint. Professional SEO agencies offer SEO services for business that want to determine where their site needs work. They have the tools needed to perform a thorough audit of your website. An SEO agency will build a strategy of improving your site after evaluating its performance. You cannot get more traffic if you do not know what is keeping it away. By conducting an SEO site audit, you will position it to get more SEO traffic by creating a strategic SEO plan that will help you reach your business goals. It allows you to get the maximum advantage of your existing content assets designed to add the bottom line of your business.
2. Study your target audience
Adding value-rich content is an essential part of SEO; however, you must clearly define your target audience to create fresh and relevant content. Building SEO traffic that will last for years starts with a solid understanding of the target audience and putting the focus on the right elements of digital marketing. Knowing the right digital marketing trends to capitalise on will allow you to compete with other businesses, but with a smaller advertising budget. To make the whole process of audience research easier, start by defining who they are, then identify their core problems. Next, look into how your target audience consumes content and what makes them sceptical, as this will help you know what you need to do to win their trust.
3. Take advantage of guest posting
The number and quality of links pointing to a site substantially impact on its SEO rankings. For this reason, you should provide high-quality guest post content and add links to other external websites that share your audience. Internal links are also important because they connect your content while giving search engines an idea of your site’s structure. Using the right internal linking tactic can boost your SEO.
4. Ensure your site is mobile-friendly
With more than 60 per cent of daily Internet searches being conducted via mobile devices, having a mobile-optimised site is important to your business. The pages load faster, making users feel more welcome to your website and spend more time. On 21 April 2015, Google introduced its mobile-friendly algorithm, which is designed to boost mobile search rankings for mobile-friendly sites in the mobile search results.
5. Optimise for keywords and latent semantic indexing keywords
Keyword count in SEO, so you should research the things that your target audience will search for and target those phrases. Once you know the right keywords, use them correctly to ensure that you will develop long-term SEO value. Assign one keyword to each web page and optimise the elements on the page with on-page SEO best practices. This will allow you to always publish posts and page content that are SEO friendly. Additionally, you can add 2-3 related keywords (LSI keywords) to each post to help you rank higher on search engines.
Keep in mind that Google organic search (unpaid search results) is cost-effective, gives you a competitive edge and brings regular and more engaged visitors to your site. Focusing on these SEO strategies can increase traffic to your site. In turn, this can help you build your customer base and increase sales.
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.